Digital Marketing

Office Depot had one goal when updating its loyalty program: to make sure that every shopper is rewarded.   The office supplies giant debuted its new loyalty program. Besides being free, the “Office Depot OfficeMax Rewards Everything” program is designed to save customers money, and deliver expanded benefits. The program evolved following a year-long pilot in several markets, a process that enabled the company to gather customer feedback needed to redesign the program.   

Walmart’s e-commerce arm is shaking up its customer engagement efforts.   Jet.com is adopting product sampling to forge stronger relationships with its online shoppers. Though a partnership with BrandShare, the online retailer will deliver 300,000 premium product samples and exclusive offers each month inside e-commerce packages. BrandShare is a long-time partner of Jet’s parent company, Walmart.   

In the wake of Amazon’s Prime Day hype, J.C. Penney is eager to drive momentum among its own online shoppers.    The department store retailer is getting ready to host its own online-only shopping event, “Penney Palooza.” The second annual two-day sale, which is set to run July 11-12, will feature “48 hours of non-stop savings,” according to the retailer.   

Click-and-collect boxed-meal delivery services are encouraging more customers to make online grocery shopping part of their weekly routine.    Currently, 97% of all consumer-packaged goods (CPG) dollars are still being spent in brick-and-mortar retail stores. However, the popularity of click and collect boxed-meal delivery services has 28% of shoppers purchasing groceries online regularly.  

Hoping to woo electronics shoppers away from Amazon’s Prime Day, Newegg is planning its own shopping extravaganza.   For the third year, the electronics e-retailer will hold its annual "FantasTech" sale. The three-day event, which kicks off on July 11, will feature will offer “deep discounts” on hundreds of products across all tech product categories.   

Days before Prime Day commences, Amazon is upping the ante once again.   Starting Wednesday, July 5, Alexa shoppers will have access to more than 100 exclusive deals on Amazon Echo, Echo Dot, Echo Show, Amazon Tap, Fire TV or compatible Fire tablets. Voice shoppers will also get first dibs on select Prime Day deals on July 10, between 4 p.m. and 6 p.m. PST — two hours before the general public, according to Amazon.  

Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer's new exclusive brands in a posting on the company's corporate website. Here are some key excerpts:    What’s the inspiration behind these new brands?

Nike is opening up shop on Amazon.   The sportswear giant has entered into a pilot program with the online giant to sell a limited (at least initially) selection of footwear, apparel, and accessories on the online site. Nike products have long been available on Amazon, but only through unauthorized third party sellers. This will be the first time that Nike has sold directly on the Amazon.