Digital Marketing

The list of social media networks offering or planning to offer retail functionality reportedly just got longer. According to Re/Code, Joanna Coles, editor-in-chief of Cosmopolitan and a board member of the Snapchat social network, publicly stated that Snapchat intends to offer e-commerce. The announcement came during a presentation Coles made at the Re/Code Code/Media conference in Dana Point, California, on Feb. 17. [Re/Code]

The commercial real estate community is somewhat of a paradox. For an industry that is literally built on the premise of creating new and exciting destinations, there is a tendency to do things the way they have always been done.

E-commerce platform Shopify wants to help social media content creators expand into the world of online sales.

Shopify is partnering with FameBit, a Santa Monica, California-based platform that allows social media influencers and brands to collaborate for product and service endorsements. The new partnership will allow more than 31,000 of FameBit’s influencers to leverage Shopify’s VIP program and technology to expand into e-commerce.

Move over Big Lots and Ollie’s Bargain Outlet. Kmart is ready to begin making opportunistic purchases of closeouts and liquidated good in keeping with its strategic vision to make shopping fun again.

Kmart said its strategic merchandising group is actively sourcing extreme-value deals by purchasing the inventory of liquidated companies and capitalizing on other opportunistic situations to obtain outstanding products and offer unbeatable value.

There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

Barneys New York has opened flagship in downtown Manhattan on the same block that the upscale retailer was founded on in 1923 and maintained a presence through the late 1990's.

Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel.

The term “impulse buy” has a negative connotation to many. Picking up that guilty pleasure snack in the checkout line at the supermarket, that gadget you don’t really need, or those shoes that are on sale all qualify.

Consumers know about Apple Pay, but that doesn’t necessarily mean they are conducting mobile payments with it.

According to a December 2015 survey of 1,300 U.S. household financial decision-makers, including 580 iPhone 6 users, conducted by First Annapolis Consulting Inc. awareness of Apple Pay is quite high. Among all survey respondents, 73% have heard of Apple Pay, while awareness jumps up to 84% for the sub-group of iPhone 6 owners.

One of the major components of JCPenney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.