Digital Marketing

McDonald’s is leveraging a hot app to encourage teens to join its workforce.   The fast food giant is embarking on an aggressive summer hiring spree that aims to employ 250,000 restaurant employees across more than 14,000 restaurants operating in the United States. Eager to get the attention of millennials — its sweet spot — McDonald’s is taking a new approach.  

Ikea is getting in on the online marketplace game.   The home furnishings giant is embarking on a test that will focus on selling its products on websites other than its own. This move will get merchandise in front of more online customers, according to Reuters.  

As retail sales shift from offline to e-commerce, marketers must learn to adjust trade strategies and budgets to be successful in a digital world.  

Retailers could unlock $2.95 trillion in value over the next decade simply by investing in transforming, digitally driven business models.   

In today’s digital world, creativity is just one skill needed for commercial success in the fashion industry. The art of design remains crucial, but leading designers are supplementing art with science – using digital technologies to connect with customers on both a hyper-local and hyper-personal level.  

Shoppers are demanding that retailers treat them as individuals, and eBay is listening.   eBay is launching an enhanced, more personalized eBay shopping experience through a new homepage that is responsive to its individual customers’ interests. Leveraging artificial intelligence (AI) and machine learning technology, eBay is tailoring recommendations across all categories during each shopper’s new site visit, and serving up an inventory mix that's unique only to them.    

A home furnishings retailer is making it easier for their shoppers to make their homes “summer-ready.”   Through its partnership with the HGTV series, “Beachfront Bargain Hunt: Renovation,” Joss & Main is enabling viewers to purchase the budget-friendly, stylish looks presented on the show directly through their e-commerce site. The retailer will feature merchandise throughout the show’s six-week season, starting on June 10.  

Product innovation, an enhanced digital experience, and its first-ever global brand campaign boosted Lululemon’s first quarter earnings — however these gains are not swaying the company’s restructuring plans.   The athleisure brand is currently restructuring Ivivva, its activewear brand for girls. The division will operate primarily as an e-commerce business, supported by only a select number of stores in key communities across North America.