Digital Marketing

Plenty of consumers will be shopping for deals over Independence Day— and they plan to use social media to find them.   Forty-three percent of consumers plan to shop for deals on Independence Day, according to a survey by ChargeItSpot. When asked what resource they will use to hunt down deals and sales, the majority of respondents (37%) said social media, followed by online deal sites (17%) and mobile coupon apps (17%) – meaning in-store shoppers are finding their deals online.    

While Amazon expands its physical presence, Walmart Canada is taking its own swipe at the online giant — by moving in on its turf.   

Lamps Plus is making it easier for Canadian shoppers to make a purchase.   The specialty lamps retailer debuted lampsplus.ca, an e-commerce website designed to provide a localized experience in Canada. Canadian shoppers have been purchasing from Lamps Plus ever since the retailer debuted online in 1998. However, the new site specifically targets the Canadian market with prices displayed in CAD dollars.   

Affluence is out. So are the days of the mass market.    A new report projects 10 years out and reveals three fundamental principles that are shaping tomorrow's consumer packaged goods and retail industries: trust, influence and personalization. In a preview of its 2017 Global Future Consumer study, A.T. Kearney predicts the death of the scale economy that focuses on catering to affluence in favor of one driven by the influence of industry stakeholders, particularly by the hyper-connectivity of the younger generations.

Amazon is giving new meaning to the phrase "Christmas in July."  

Bed, Bath & Beyond, which missed sales and earnings expectations for its first quarter, is focusing online for growth.   Citing strong digital growth, CEO Steven Temares said on the chain's quarterly earnings call that he expects store closings to increase as leases expire and as the way customers shop continue to evolve.  

Walmart leads the pack when it comes to paid search advertising in the grocery category.   That’s according to new research from AdGooroo. The search marketing intelligence provider analyzed 124 non-branded grocery store and grocery delivery keywords from June 2016-May 2017.