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Digital Marketing

  • Tips to jump-start strategies for the 2017 holiday season

    Digitally-savvy customers will be contributing to a high volume of holiday traffic — and they have high expectations for retailers.    Seventy-six percent of U.S. consumers expect their interactions with a brand to be easy, according to “The Holiday in July 2017 Holiday Retail Outlook” report from Alliance Data  This will be a mantra this holiday season, regardless of the channel shoppers use to connect with their favorite retailers.  

  • The top back-to-school shopping day will be...

  • Study: Mobile, social media promotions top back-to-school investments

    Besides exceeding their 2016 efforts, retailers’ back-to-school marketing investments are going digital this year.    This was according to the “2017 Retailer and Consumer Back-to-School Insights Guide,” a report from RetailMeNot. The study, which was conducted June 6-12, tapped 1,000 U.S. consumers aged 18 and over about their back-to-school spending and deal-seeking goals.  

  • Sales fizzle in June

    The beginning of summer didn't give a boost to consumer spending as retail sales fell for the second straight month.   Retail sales unexpectedly slipped 0.1% in June after being unchanged in May. Sales were up 3.2% unadjusted from June 2016, according to the National Retail Federation, and 3.9% on a three-month moving average year-over-year. (The numbers exclude automobiles, gasoline stations and restaurants.)   

  • Visa will pay some merchants to go cashless

    Visa Inc. is doing its best to usher in the cashless future.    The credit card giant has announced a new initiative, called the Visa Cashless Challenge, which will incentivize small merchants to move away from cash payments. Using an application-based format, Visa will award approximately $10,000 each to 50 eligible U.S.-based small business food service owners, including food truck owners.  

  • America’s No. 1 retail experience: Mall of America

    When Chain Store Age embarked on a search for the Top 10 Retail Experiences in the nation, it was hard for us to look past a 5-million-sq.-ft. mall in Minnesota with a roller coaster and a comedy club, as well as an Apple Store and a Hard Rock Café.   It should come as little surprise, then, to see Mall of America occupying the No. 1 spot in our Top 10 countdown that culminates today.  

  • Walmart hosts virtual commerce competition

    Walmart’s technology incubator — called Store No. 8 — is on the hunt for cutting edge virtual reality (VR) solutions.   

  • Analysis: Prime Day a success in the eyes of consumers

    Amazon's third annual shopping event was a success in the eyes of consumers this year, according to InfoScout and Market Track’s survey of shoppers on Prime Day.   
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