Estée Lauder is making it even easier for online customers to choose — and purchase — their next tube of lipstick.
Through its partnership with ModiFace, the beauty retailer launched a chatbot that helps customers find their ideal lipstick color. The conversational lipstick "advisor," which is accessible on Facebook Messenger, enables online and mobile users to interact with two of Estée Lauder’s lipstick lines.
Using patented facial recognition and augmented reality (AR) product simulation technology, the tool enables customers to take a quiz that provides personalized shade recommendations based on the user's color and finish preferences. Customers can also search through Estée Lauder's full assortment of lip shades, or perform a search-by-color, which allows shoppers to search for merchandise using an uploaded digital photo. Recommended shades can then be virtually tried-on and purchased.
Estée Lauder’s lipstick chatbot is the next step in the partnership between the two companies, which launched an AR-based solution in May. The tool enables online shoppers to virtually try on and test different cosmetics prior to making a purchase.
"One of the key pillars of our partnership with ModiFace is the application of augmented reality and artificial intelligence across all platforms where customers interact with our brand," said Stephane de La Faverie, global brand president, Estée Lauder. "Messaging applications, such as Facebook Messenger, are the perfect platform for consumers to search, explore, try-on, and ideally purchase Estée Lauder products."