Footwear retailer launches in-store pick-up

Famous Footwear wants to get merchandise into its shoppers’ hands faster.



By rolling out an in-store pickup service chainwide, Famous Footwear’s online shoppers now have the option of picking up their orders in more than 1,000 locations. To encourage shoppers to try the service, the retailer is offering customers that shop between July 7 through July 11, a $5 discount off of one order containing an in-store pickup item.



After adding items to their online shopping cart, customers choose their preferred store and select in-store pickup as their fulfillment option. Once their shoes are ready, shoppers receive an email -- typically within two business hours of placing an order, according to Famous Footwear.



“With more than 1,000 stores across the country, customers can now shop even more seamlessly online and in-store,” said Rick Ausick, division president of Famous Footwear.



“Giving our customers the opportunity to pick shoes up the same day is a big plus,” he added. “And with our convenient locations, it makes it very easy. We quickly saw the success of this program in our pilot.”