American Girl says ‘hola’ to Mexico

Middleton, Wis. - American Girl is expanding south of the boarder.



The brand will make its debut in Mexico, opening in-store boutiques in department store El Palacio de Hierro’s locations in Interlomas and Perisur. The in-store shops, ranging in size from 1,500 sq. ft. to 2,000 sq. ft., open July 4.



Mexico marks the second international retail presence for American Girl, which opened its first Canadian store in October 2013.



“We’re delighted to partner with El Palacio de Hierro to bring the American Girl experience to girls and their families in Mexico for the first time,” said Jean McKenzie, president of American Girl, a division of Mattell Inc. “Our locations at El Palacio de Hierro beautifully showcase our brand and are sure to become popular family destinations. We look forward to a new audience of fans joining our celebration of girls and all that they can be.”