Best Buy reveals latest in-store shop concept

Minneapolis – Best Buy is putting a spotlight on the way technology is impacting home appliances.



The retailer is partnering with Samsung on a new in-store concept, “Samsung Open House,” a 20-sq.-ft. area inside Best Buy stores that feature the largest dedicated in-store branded display of Samsung appliances anywhere.



The centerpiece of the in-store shop will be an 85-inch life-size touchscreen, called “CenterStage,” that will give customers an interactive virtual tour of Samsung’s home appliance line including new products with photos, videos and custom features.



Best Buy currently has Samsung Open House centers in two Minneapolis-area stores and one Chicago-area store, and will roll the concept out to about 200 more stores across the U.S. by year’s end. View the time-lapse video of the Samsung Open House build-out here.



The shops are being staffed by Best Buy employees who will be trained on all Samsung products and will be able to give product demos and walk customers through features. This is the third Samsung Experience Shop to open at Best Buy – the others feature tablets, smart phones and virtual reality, in addition to home theater.



“Technology has become a major part of appliances and the Samsung Open House will give customers a first-hand view of the amazing innovation in these products,” said Kevin Balon, Best Buy’s senior VP for appliances. “By showcasing top-of-the-line appliances and letting consumers interact virtually with CenterStage, we will assure our customers they are getting products that fit their needs the best.”