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Cross-Merchandising

  • J.C. Penney crosses channels for back to school

    Plano, Texas – The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels. The campaign will be supported by ads on TV, in Seventeen magazine, direct mail, preprints, broadcast and streaming video.

    All marketing elements will be housed on a back-to-school hub at the Penney website, which includes a mix-and-match game that allows kids and teens to assemble different pieces to create their own style mash-up.

  • Report: Raley’s considers smaller, urban format

    West Sacramento, Calif. – Raley’s Supermarkets is considering hitting the big city. According to The Sacramento Bee, Raley’s is evaluating the launch of a smaller “farmer’s market” store format aimed at hip urban dwellers.

    The format would focus on healthy and locally produced items. If Raley’s goes ahead with the concept, it could take up to two years to roll them out. Raley’s is considering opening two of the urban stores in downtown Sacramento.

  • Randolph Mall welcomes two new retail tenants

    Chattanooga, Tenn. - Ross Dress for Less and Ulta Beauty are coming to Randolph Mall in Asheboro, North Carolina. The two new stores will be situated in the former J.C. Penney location.  

    Construction is expected to begin in October with the grand opening for both stores scheduled for 2016. Randolph Mall is a 400,000-sq.-ft. mall featuring more than 40 specialty stores and is anchored by Belk, Dunham’s Sports, and Sears.

  • Skechers gets omnichannel with Twinkle Toes

    Skechers is teaming up with a U.S. toymaker to execute an omnichannel launch of a new line of dolls based on the retailer's most popular character.

    The initial launch of the Twinkle Toes line includes four unique dolls that stand 6.5-inches in height dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes that complement their bright personalities.

  • Alibaba gives CPG giant direct access to Chinese customers

    Hangzhou, China - Alibaba Group is providing the Chinese arm of a major global CPG company direct access to the Chinese consumer market. Alibaba and Unilever China are launching a comprehensive strategic partnership focused on areas including rural China penetration, cross-border e-commerce, Big Data-driven advertising, and supply chain optimization.

    This agreement builds on a partnership that started five years ago with a single Tmall store. Through this strategic partnership, Alibaba Group and Unilever China will work together to:

  • A new reason for shoppers to head to Mall of America

    Mall of America is adding a big experiential retail destination.

  • California Gurl is H&M's holiday spokeswoman

    It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

    Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

  • Mall of America to unwrap big new attraction

    Bloomington, Minn. -- Mall of America is adding a big experiential retail destination.

    Crayola plans to open an interactive attraction that combines retail and entertainment in the nation’s largest shopping mall. The 60,000-sq.-ft. Crayola Experience is slated to open at the Bloomington, Minnesota, mega-mall in the summer of 2016. It will be the third location for the format, which recently opened in the Florida Mall, in Orlando, Florida. (The original Crayola Experience is in the company’s home town of Easton, Pennsylvania.)

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