Cross-Merchandising

New York --Premium boot brand Sorel opened its first-ever pop-up, in Manhattan's Meatpacking District. The 3,300-sq.-ft. shop is designed in the brand's fashion-meets-utilitarian aesthetic. It features stark contrasts of black and white, and sleek and modern forms.

Denver -- Quiznos continues to expand its international development with growth into seven countries in Asia and the Middle East. This is the latest addition to an international development strategy to open more than 1,000 restaurants in more than 40 countries by 2020 and will widen the company footprint abroad through the help of international master franchisees.  

New York –- For the upcoming holiday season, Macy’s is introducing the Holiday Arcade---in-store gifting shops that will launch at six Macy’s locations from late October through mid-November, including Macy’s South Coast Plaza in Costa Mesa, Calif., Macy’s Union Square in San Francisco, Calif., Macy’s Dadeland in Miami, Fla., Macy’s State Street in Chicago, Macy’s Herald Square in Manhattan, N.Y., and Macy’s Center City in Philadelphia. 

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.  From now until November 9, fans from participating countries around the world can submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. 

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

St. Louis –- Build-A-Bear Workshop Inc. swung to a profit in the third quarter of fiscal 2014 from a loss in the same quarter a year earlier. The retailer also announced that will open five pop-up stores for the 2014 holiday season, including one in Macy’s Herald Square flagship in New York City, and its State Street location in Chicago.   

Bloomfield Hills, Mich. --Taubman will offer a special "Frozen"attraction at 10 of its shopping centers across the country from Nov. 6-Dec. 24. The attraction comes a few days before Disney releases its "Frozen Sing-Along Edition" DVD on Nov. 18.

Macy’s is committed to giving back this winter through its “Buy 1 & We’ll Give 1” effort. Through October 26, Macy’s will donate one coat, up to 50,000 coats, to Clothe4Souls for every coat purchased in the men’s, women’s, juniors’ and children’s departments in Macy’s stores and on macys.com.

The joy of giving will also be a joy of saving, as Macy’s will offer 30-50% discount on a large selection of men’s, women’s and children’s coats during the campaign.