Cross-Merchandising

Las Vegas -- The boards of directors of A.R.E. (the Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

At their respective board meetings held during GlobalShop in Las Vegas this week, both not-for-profit groups agreed to a preliminary framework that will allow them to better serve their members and advance the industry as a combined organization.

New York -- Lowe’s is looking to put smile on the face of residents who live in the 10 U.S. cities hardest hit by this past winter by giving the areas a makeover. Lowe's said it will deploy Lowe’s "Heroes," or employee volunteers, to visit the "10 Bleakest Cities of 2015" to complete makeover projects that have been neglected or delayed because of extreme winter conditions. Volunteers will complete projects such as painting, landscaping, creating outdoor rooms and adding curb appeal throughout the spring season.

Indianapolis - Simon is bringing back “Lookbook Live,” a joint fashion program in collaboration with Glamour and GQ magazines. Lookbook Live includes print, digital, social media, and live events, for spring and fall 2015.

Los Angeles -- American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy's, Exxon Mobil, AT&T and other participating companies.

The free program, set to debut in May, is dubbed Plenti and will also include Nationwide, Rite Aid, Direct Energy and Hulu, American Express said Wednesday.

Rite Aid has become one of the key retail partners in a first for the U.S. market: a coalition loyalty program called Plenti that includes the likes of American Express, AT&T, Direct Energy, Exxon/Mobil, Hulu, Macy's and Nationwide.

ShopRite is taking its Live Right initiative a step further with a new wellness experience for its customers in-store created in conjunction with Johnson & Johnson.

Another online company has entered the physical retail space: Google has opened an in-store shop in Currys PC World, on Tottenham Court Road in London.

New York -- Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.  Designed to engage Millennial women, the campaign will use Old Navy’s Tumblr page as the content hub and combine native, video and display advertising across Yahoo properties and its extended network.

Baltimore -- Under Armour has opened its largest store to date, on Michigan Avenue in Chicago. With nearly 30,000 sq. ft. of retail space, the store is designed to provide an immersive and interactive brand experience.  It features the latest in video and digital technology, and also includes a section dedicated to wearable fitness devices.  And for a local feel, a large wall is covered in ivy, inspired by the Wrigley Field ivy.
 

Saks and nine top fashion footwear designers offered their stunning interpretations of Cinderella’s slipper to generate in-store excitement at Saks’ flagship store.