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Cross-Merchandising

  • Eatery chain Newk’s plans 200 new stores by 2018, Southern expansion

    Jackson, Miss. – Newk’s Eatery is planning franchise growth in new markets stretching across the South. Expansion will occur in markets including Savannah, Georgia and Orlando, Florida, to Lubbock and Midland-Odessa, Texas, with Washington, D.C, Richmond and Norfolk/Virginia Beach, Virginia, Indianapolis, St. Louis and Oklahoma City in between.

  • Staples gets in to the 'Shark Tank' for small business

    Staples is getting into the “Shark Tank” to attract more small business owners to its stores by teaming up with ABC’s popular TV show.

    The retailer will sponsor debut products from inventors on ABC’s “Shark Tank” television show and on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.

  • Adidas debuting RunBase format in Boston, with store on marathon’s finish line

    Boston -- The Boston Marathon is getting its very own permanent store — and it will be located just steps from the finish line, on Boylston Street. The 2,000-sq.-ft. shop, dubbed Boston Marathon Run Base, is operated by athletic footwear giant Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, in partnership with Marathon Sports.
     

  • Stuart Weitzman innovates with cinemagraph campaign

    As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

    The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

  • Cost Plus and Shutterfly team up for Mother's Day

    Specialty retailer Cost Plus World Market and digital retailer Shutterfly are teaming up for an omnichannel Mother’s Day promotion any mom would love.

  • Market to the right consumers on every screen

    Media is complex. Time Warner Cable Media makes it easier for you to target the right consumers effectively on every screen from TV to mobile.

  • Patagonia encourages consumers to repair clothes instead of always buying new

    New York -- The socially conscious outdoor brand Patagonia has embarked on a coast-to-coast tour to encourage people to repair their existing clothes rather than buy new ones. The message, which reflects the brand's socially conscious, environmental positioning, comes at a time of rising popularity for lower-priced fast-fashion items that sometimes are discarded after just a couple of wearings.

  • Fast fashion enemy hits the road

    Sellers of opening price point apparel may find themselves at odds with outdoor lifestyle brand Patagonia, which has embarked on a coast-to-coast tour to encourage people to repair their clothes rather than buy new.

  • Paving industry veteran launches national paving business

    Oak Brook, Ill. -- C.B. Kuzlik, a 20-year veteran of the paving industry, has founded Let’s Pave, which is focused on buyers of commercial and industrial pavement services and solutions nationwide. The company is different from other national service providers, according to Kuzlik, in that it treats paving services and pavement management as separate specialties — offering one or the other, but never both to the same client.  

  • Dollar General helps customers spring into savings

    Dollar General is thinking digital this spring with a new way to appeal to coupon-clipping customers.

    The retailer is launching a new digital coupon program called Fast Way to Save that offers customers approximately $200 each week in online coupon savings now through April 19.

    Customers will see additional weekly specials on dozens of discounts on Easter merchandise and a buy-one, get-one free sale on select apparel and accessories, as well as its everyday low prices on thousands of items throughout the store.

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