Cross-Merchandising

PayPal is helping U.S. customers and retailers with a new shipping perk.

The payment services platform is expanding Return Shipping on Us, a service that refunds return shipping costs to consumers on eligible online purchases, to the U.S.

San Francisco -- General Growth Properties announced the launch of the first-ever marketplace at Stonestown Galleria’s in San Francisco. The marketplace is a partnership with SFMade, a California 501(c)(3) non-profit corporation that promotes goods and services manufactured, designed and produced in the Bay Area.

Restoration Hardware’s (RH) new store in Chicago features its signature blend of upscale home furnishings amid an opulent backdrop but adds a new twist: dining.

The company’s new RH Gallery, located in the 101-year-old Three Arts Club building on the city’s Gold Coast, marks the brand’s initial foray into hospitality with a restaurant by famed Chicago restaurateur Brendan Sodikoff.

Target is showing off an updated look at its redone store in Minnetonka, Minn.

The remodeled SuperTarget is serving as a testing ground overall for store updates with bolder, more playful signage, new displays and various new concepts in the grocery area.

The chain is also putting the spotlight on its “Made to Matter—Handpicked by Target” collection of healthy-living brands,  with more prominent signs on the ends of aisles.

Target is showing off an updated look at its redone store in Minnetonka, Minnesota.

The remodeled SuperTarget is serving as a testing ground such overall store updates as bolder, more playful signage, and new displays and for new concepts in the grocery area.

The chain is also putting the spotlight on its “Made to Matter — Handpicked by Target” collection of healthy-living brands, with more prominent signs on the ends of aisles.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.