Cross-Merchandising

By Jessica Lee, senior manager of mobile, HelloWorld

JCPenney Co. Inc. is expanding its in-store partnership with Sephora by adding the beauty retailer to more stores.

Plano, Texas – J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.

Since the exclusive partnership launched in 2006, more than 500 Penney stores now feature a full-service Sephora offering.

Meijer has partnered with Scotts-MiracleGro to create an unprecedented lawn and garden section in its stores, just in time for the spring gardening season. 

Meijer is the first supercenter to partner with the national lawn care and garden brand to create a Garden Marketplace inside 27 Meijer stores across the Midwest as peak gardening season begins.

Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.

Sears Hometown and Outlet Stores is embracing its branding as “America’s Appliance Experts” with a refresh of seven stores in Arizona, among other states.

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

Saks Fifth Avenue is launching a garden-themed merchandising campaign just as floral patterns dominate the fashion runways this spring.

The new focus on health and wellness merchandise at Kohl’s gets a big boost this week with the addition of an exclusive Gaiam women’s apparel collection.

The retailer has been greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.

Peoria, Ill. - P.F. Chang’s will be coming to the mixed-use Streets of St. Charles development in St. Charles, Missouri. The restaurant, which will be P.F. Chang’s first location in St. Charles County, will feature an Asian-inspired decor and offer outdoor bistro seating along the pedestrian-friendly streetscape.

Construction is expected to begin summer 2015, with an anticipated opening in early 2016.

CVS wants customers to fill their bags, so the drugstore chain is kicking off a "Fill Your Bag" promotional event in all of its 7,800 stores.

To participate, members of the ExtraCare program can scan their cards at the ExtraCare Coupon Center from April 26 to May 23 to receive a 30% off coupon each week, with a limit of one coupon per week. Customers who participate in store will receive a reusable shopping bag that is free with purchase.