Cross-Merchandising

Lakewood, Colo. -- Colorado Mills will add IT’SUGAR this March and Buckle during this fall to its current mix of more than 200 stores. These new retailers follow openings by Calvin Klein, Michael Kors Outlet and Villa Fresh Italian Kitchen.

IT’SUGAR will be located in Neighborhood 4 near American Eagle Outfitters Factory Store. Buckle is also coming to Neighborhood 4.

For Los Angeles-based fashion retailer Forever 21, the journey from a single location on Figueroa Street in L.A. in 1984 to more than 680 global locations today has been transformative. Over the last three decades, the brand has not shied away from innovation and experimentation, implementing a range of different store sizes and concepts along the way: from smaller 5,000-sq.-ft. layouts in its early years, to larger 9,000-sq.-ft. concepts in the 2000s and a range of big-box stores that range up to 40,000 sq. ft.

New York -- Kohl’s is joining the army of retailers focusing on the high-margin beauty category by adding an upscale skin-care brand to its assortment.

Kohl’s is joining the army of retailers focusing on the high-margin beauty category by adding an upscale skin-care brand to its assortment.

Irving, Texas – Paris has inspired great works of art, film and literature, and now the City of Light is inspiring an omnichannel contest at The Michaels Companies Inc. The specialty arts and crafts retailer is preparing for “Springtime in Paris,” a contest where customers will create Parisian-inspired art, or a floral, baking or paper craft project, take a photo and upload it or share on social media.

Norcross, Ga. - Waffle House Inc. is partnering with mobile app-based shipping platform to become the first official “Roadie Roadhouse.” Roadie connects people with items to send with drivers who are already heading in the right direction.

Waffle House will offer Roadie drivers free food and beverages at its more than 1,750 restaurants in 25 states, and provide a meeting location for drivers and senders. Roadies get a free waffle upon downloading the app and a free beverage when they're making a delivery.

Petco is leveraging the popularity of raw pet food by launching a series of educational events at some of its stores.

Starting on March 2, on the first Monday of each month, Unleashed by Petco stores will sample a variety of frozen, dehydrated and freeze-dried raw food and treats and educate customers on the health benefits of raw food as part of the Monday Night Raw Next-Level Nutrition event series.

Target Corp. reportedly thinks having a range of organic products matters.

Footwear giant Wolverine World Wide's new outlet store format brings together an assortment of Wolverine's diverse brands in an environment that reflects the company's heritage and dedication to craftsmanship. The design, by Wolverine's consumer direct, store development team in partnership with the Carlson Group, marries a factory/warehouse­inspired material palette with clean, modern forms and a simple, but highly flexible merchandising system.

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.