Cross-Merchandising

Media is complex. Time Warner Cable Media makes it easier for you to target the right consumers effectively on every screen from TV to mobile.

New York -- The socially conscious outdoor brand Patagonia has embarked on a coast-to-coast tour to encourage people to repair their existing clothes rather than buy new ones. The message, which reflects the brand's socially conscious, environmental positioning, comes at a time of rising popularity for lower-priced fast-fashion items that sometimes are discarded after just a couple of wearings.

Sellers of opening price point apparel may find themselves at odds with outdoor lifestyle brand Patagonia, which has embarked on a coast-to-coast tour to encourage people to repair their clothes rather than buy new.

Oak Brook, Ill. -- C.B. Kuzlik, a 20-year veteran of the paving industry, has founded Let’s Pave, which is focused on buyers of commercial and industrial pavement services and solutions nationwide. The company is different from other national service providers, according to Kuzlik, in that it treats paving services and pavement management as separate specialties — offering one or the other, but never both to the same client.  

Dollar General is thinking digital this spring with a new way to appeal to coupon-clipping customers.

The retailer is launching a new digital coupon program called Fast Way to Save that offers customers approximately $200 each week in online coupon savings now through April 19.

Customers will see additional weekly specials on dozens of discounts on Easter merchandise and a buy-one, get-one free sale on select apparel and accessories, as well as its everyday low prices on thousands of items throughout the store.

Sears has teamed up with organizers of a next-generation athletic event that involves slogging through mud to promote its best-selling Kenmore brand in stores, online and via social media.

The Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the Dity Girl Mud Run, the original women-only national 5K obstacle and race event.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Las Vegas -- The boards of directors of A.R.E. (the Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

At their respective board meetings held during GlobalShop in Las Vegas this week, both not-for-profit groups agreed to a preliminary framework that will allow them to better serve their members and advance the industry as a combined organization.

New York -- Lowe’s is looking to put smile on the face of residents who live in the 10 U.S. cities hardest hit by this past winter by giving the areas a makeover. Lowe's said it will deploy Lowe’s "Heroes," or employee volunteers, to visit the "10 Bleakest Cities of 2015" to complete makeover projects that have been neglected or delayed because of extreme winter conditions. Volunteers will complete projects such as painting, landscaping, creating outdoor rooms and adding curb appeal throughout the spring season.

Indianapolis - Simon is bringing back “Lookbook Live,” a joint fashion program in collaboration with Glamour and GQ magazines. Lookbook Live includes print, digital, social media, and live events, for spring and fall 2015.