Gymboree aims for roaring sales

On the heels of the most successful Jurassic Park movie ever, Gymboree is looking to leverage the popularity of dinosaurs with a new collection inspired by a new dinosaur-themed series on Netflix.

Gymboree is introducing an exclusive Dinotrux collection, inspired by the launch of DreamWorks Animation's Netflix original series. The all-new series follows the adventures of half dinosaur and half construction vehicle creatures including Ty Rux, a massive Tyrannosaurus Trux, and his best friend Revvit, a tiny razor-smart Reptool. Gymboree helps bring this story of prehistoric proportion to life through quality, coordinated styles that celebrate everyone's favorite Dinotrux characters. The limited edition clothing and accessory collection is now available in stores and online at gymboree.com/dinotrux.

"We are thrilled to be DreamWorks' exclusive apparel partner, helping to launch a complete Dinotrux experience for families," said Betsy Schumacher, general manager of Gymboree. "At Gymboree, we love to tell stories through our collections, so it was an exciting opportunity for us to take inspiration from Ty and Revvit's adventures and create a line of the quality, play-tested styles that we are known for."

Ann Buckingham, DreamWorks Animation's Global Head of Product Development adds, "We couldn't think of a better home for the first Dinotrux collection than Gymboree. The line is a perfect match for this playful, action-packed show, with Gymboree's styles sure to keep young fans outfitted for their own daily adventures."

To celebrate the collection launch, Gymboree will be hosting special shopping events at 25 select stores in the U.S. and Canada. On Sept. 12, fans can shop the collection, watch Dinotrux on Gymboree TVs, and be one of the first to play with Power Revvit, one of the fun and lovable toys from Mattel's Dinotrux line. Plus, kids can bring their favorite Dinotrux characters to life in 3D, using the DreamWorks COLOR app and Gymboree's custom coloring sheets.

The Dinotrux–inspired line, available at all Gymboree stores and online in sizes 4–12, includes a range of coordinated looks focusing on the key characters in the series: Ty and Revvit. The styles are geared for play and include screen-printed tees, embroidered jeans, embellished hats, sneakers and backpacks. DreamWorks also created a Dinotrux coloring and activity set, plus four pop-up books, available exclusively at Gymboree.

Shoppers can also visit gymboree.com/dinotrux or follow @Gymboree on Instagram, Facebook, Pinterest and Twitter to enjoy exclusive Dinotrux content.