Macy’s testing Best Buy departments in 10 stores

A limited assortment of consumer electronics products will be offered in Best Buy branded departments inside 10 Macy’s stores this holiday season.

Macy’s and Best Buy signed an agreement to test to test licensed consumer electronics departments in 10 Macy's stores beginning in November. The departments will be a respectable size of 300-sq.-ft., the equivalent of 20 feet by 15 feet, and staffed by Best Buy employees. The company offered few details on the product assortment other than to say the stores will feature Samsung smartphones, tablets and smart watches, as well as audio devices and accessories from Samsung and other brands.

"We are delighted that consumer electronics will be returning to selected Macy's stores through this test, which will allow us to learn how we can best serve our customers' needs in this very sophisticated category said Macy's president Jeff Gennette. “Our customers have expressed interest in electronics for self-purchase and gift-giving, and this collaboration with Best Buy reinforces Macy's as a shopping destination throughout the year for the products that are most in demand. We will test and learn, along with Best Buy, through the holidays and into 2016 before deciding on next steps."