Cross-Merchandising

Under Armour has brought its “brand house” interactive store format to Boston, opening a location at the Prudential Center.   With nearly 19,000-sq.-ft. of retail space across two floors, the store delivers an immersive, engaging brand experience enhanced by state-of-the-art digital displays designed to both inform and inspire.   

Canadian retailer Arc'teryx has opened a stylish pop-up dedicated to its Veilance outerwear menswear collection.     Arc'teryx partnered with New York-based design firm Snarkitecture on the temporary store, located in Manhattan’s SoHo neighborhood, which will be open until January 8, 2017.   

A German brand known for its high-quality headphones had dropped anchor in the United States.      Sennheiser has opened a pop-up, in the SoHo section of downtown Manhattan, that is designed to let visitors try out its products firsthand.      The brand is also set to open a permanent retail space, at the Westfield World Trade Center in Manhattan, in late October. It will serve as a showroom and not sell product (product is sold at the pop-up, however).  

Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality.   A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com.   The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.  

Saks Fifth Avenue has opened its first standalone store dedicated exclusively to footwear.  

Target Corp. is letting the cat out of the bag early with regards to its next limited edition apparel collection.   The retailer announced its limited-edition spring collaboration will be with popular designer Victoria Beckham. The collection will be available April 9, 2017, at all Target stores and Target.com, the collection. In addition, select pieces from the collection will be available for sale internationally via Victoriabeckham.com.  

The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

The great outdoors arrived on Fifth Avenue today. At least that’s what North Face is shooting for with its new global flagship store in the old Manufacturers Trust Company building, a New York City landmark of modernist architecture.   Though the canyons outside the expansive windows on the second floor of store are formed by skyscrapers and not rock bluffs, North Face’s VP of direct-to-consumer retail Erik Searles finds the airy atmosphere a fitting backdrop for the high-end camping and climbing gear being merchandised there.