Cross-Merchandising

Columbus, Ohio -- Casto announced that it has been selected by Edwards Communities Development Company to lease the retail component of The Highline at Nine, Edwards new mixed-use project located in Columbus, Ohio.

The retail development is scheduled for completion in the summer of 2017. Located on the doorstep of The Ohio State University’s South Campus and the northern edge of the Short North Arts District, The Highline at Nine will include approximately 22,000 sq. ft. of prime retail and restaurant space along with 480 student housing beds.

Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

Buy Online, Pickup at Your Store

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

Party City Holdco Inc. is looking to broaden its e-commerce reach.

The 900-store, vertical operator of the Party City and Halloween City party goods chains is launching a new e-commerce partnership with Staples Inc. Products manufactured and sourced by Party City will be merchandised and sold on Staples.com.

99 Cents Only has done it again. The company’s penchant for clever promotions will be on display on Valentine’s Day in the parking lot of one of its stores on Sunset Boulevard in Los Angeles.

With award season here, Target is hoping shoppers will want to get the red carpet look of their favorite celebrities.

The retailer announced it has begun carrying a favorite skin care line of A-Listers: Embryolisse. The premium assortment features high-end masks, firming creams and cleansing milks that specialize in anti-aging and deep hydration.

Retailers are always looking for new promotional opportunities and with the arrival on the Lunar New Year a mall operator in upstate New York hopes to generate shopper traffic with a range of Chinese-inspired activities.