Canadian outerwear brand opens pop up

Canadian retailer Arc'teryx has opened a stylish pop-up dedicated to its Veilance outerwear menswear collection.



Arc'teryx partnered with New York-based design firm Snarkitecture on the temporary store, located in Manhattan’s SoHo neighborhood, which will be open until January 8, 2017.



The store design reflects the ergonomic, minimalist and refined lines of the Veilance collection. The 2,000-sq.-ft. store is organized in three distinct sections to reflect the Veilance protective systems: wind, rain and cold. A geometrically inspired layout and division of space directs visitors through the store.