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Study: Amazon influences how shoppers research merchandise online
Amazon is expanding into one of the go-to destinations for product discovery. This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France. -
Online giant preps for Indian version of Prime Day
Amazon is getting ready to host its fourth-annual flagship sale in India. The online giant is gearing up for its “Great Indian Festival,” an event similar to Amazon’s Prime Day sale. Amazon is banking on the sale’s deep discounts, exclusive merchandise and buyback offers to attract new customers, according to Live Mint.

