Nordstrom in deal with fast-growing online apparel start-up
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Nordstrom is collaborating with a retailer known for its high-quality, ethically made fashion basics and "radical transparency."
The department store retailer's themed pop-up shop concept, [email protected], will be dedicated to a collection of products from Everlane. The in-store shop will launch in eight Nordstrom stores on Sept. 29, and run through Nov. 12. Items will also be available online.
Everlane's shop design at Nordstrom will be in line with the brand’s minimal aesthetic, and feature clean lines and warm tones. The shop will carry a wide range of categories, including denim, cashmere, shoes, leather goods, with goods for men and women.
The deal is Everlane's' first in-store retail partnership. The company launched online in 2011, with a promise of “radical transparency.” On its site, the retailer discloses how much it costs to make each item, breaking it down by materials, labor, duties and transport. It also reveals its markup. Everlane is set to open a retail store in its San Francisco hometown.
"I really believe in Everlane’s mission, and think they’ve become distinguished leaders in the transparent retail space,” said Olivia Kim, VP of creative projects for Nordstrom. “Their transparency model is forging a new path in retail by cutting out the middleman, and showing customers exactly where their products are being made and how much they really cost.”