Online giant preps for Indian version of Prime Day

Amazon is getting ready to host its fourth-annual flagship sale in India.



The online giant is gearing up for its “Great Indian Festival,” an event similar to Amazon’s Prime Day sale. Amazon is banking on the sale’s deep discounts, exclusive merchandise and buyback offers to attract new customers, according to Live Mint.



While the online retailer did not reveal a specific date for the Great Indian Festival, it is expected to launch “around the same time-frame” as last year’s event, which was held October 17-20, 2016, the report said. The sale typically coincides with the Hindu holiday, Diwali, which is Oct. 19.



The event also competes with online rival, Flipkart, which is hosting its annual Big Billion Days (BBD) sale from Sept. 20-24.



In addition to ramping up its capabilities, Amazon India chief Amit Agarwal said in the report that the company has expanded its assortment with more than 80 million additional products — a move that has “grown our selection two times. It will be our biggest shopping season ever in our four-year history (in India).”



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