Cross-Merchandising

More than 50,000 sq. ft. of new shopping opportunities will soon be presented to shoppers at Ohio’s most popular retail destination.   Easton Town Center, which draws 21 million customer visits a year and houses more than 200 shopping and dining options is constantly in the process of re-curating its mix, and eight new tenants will open at the Columbus venue this year.  

Rue La La is bolstering its beauty sales by jumping into the beauty box category.   The online apparel retailer is partnering with Conde Nast's Allure magazine to get the hottest beauty merchandise into shoppers’ hands. The team collaborated to create a series of one-of-a-kind boxes filled with products hand-selected by Allure's beauty experts and Rue La La's beauty buyers.   

West Elm is adding to its growing retail footprint.   The home furnishings and decor brand, a division of Williams-Sonoma, will open its first location in Phoenix, in the revitalized Uptown Plaza shopping center, on June 29. The 11,000-sq.-ft. store will include a curated assortment of local products highlighting 10 Arizona-based makers and designers.   

Macy’s is toying with a lofty idea that could create more traffic at its Herald Square store in New York City.  

Sears is freshening up its offering through a new partnership.   The department store retailer now features the Regatta Great Outdoors collection in 11 New England-based stores. The brand, which is based in Manchester, England, features active, performance, outdoor, and leisure wear. This is the brand’s first U.S. retail store debut.  

A home furnishings retailer is making it easier for their shoppers to make their homes “summer-ready.”   Through its partnership with the HGTV series, “Beachfront Bargain Hunt: Renovation,” Joss & Main is enabling viewers to purchase the budget-friendly, stylish looks presented on the show directly through their e-commerce site. The retailer will feature merchandise throughout the show’s six-week season, starting on June 10.  

An online clothing brand best known for its signature shirts that are designed to be worn untucked is going to open at Mall of America, in Bloomington, Minnesota.    Untuckit will open a 1,300-sq.-ft. outpost  at the giant mall this fall. It will be the company's first store in Minnesota, and carry shirts for both men and women.      

Wayfair is making it easy for customers to emulate decor trends from one of cable television's most popular series.    Wayfair is collaborating with HGTV home improvement and house flipping series “Brother vs. Brother.” The popular show features siblings Jonathan and Drew Scott competing to see who can make the biggest profit when flipping renovated properties. The Wayfair-HGTV partnership will enable viewers to shop the looks featured on the show directly on Wayfair.  

TJX Cos. is importing one of its Canadian/European brands to the United States.