Cross-Merchandising

J.C. Penney turns TV show into women's apparel brand
J.C. Penney has entered into an ambitious partnership with a Lifetime reality fashion show. The department giant has launched the first-ever "Project Runway" brand, with the collection inspired by the popular show and its design contestants. Currently available in over 500 Penney stores and online, the line made its debut with a summer preview collection featuring designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8.
Best Buy creates 'Dyson experiences'
A consumer electronics giant is making a move to grab some wallet share from the home category. Starting in August, Best Buy is adding Dyson Demo Experiences – dedicated spaces that will let customers try out Dyson products. Approximately 90 Best Buy stores in the United States will feature the new interactive sections, which will be designed for shoppers to test merchandise.

Sprint mocks rival in pop-up store stunt
West Elm marks another first

On the heels of opening its first location in Arizona, West Elm is entering a new state. The home furnishings retailer, a division of Williams-Sonoma, will open its first store in Maine, in the historic Old Port district of Portland. The 12,000 sq. ft. location will open its doors on Thursday, July 27.
J.C. Penney jumps into $20 billion industry with in-store shops

J.C. Penney isn't playing around when it comes to toys.
Engaging Customers with Personalized Videos

To be competitive, retailers must have a strong digital marketing strategy to be seen and heard, attract new customers, and build stronger relationships with existing ones. Spending on digital advertising is on the rise. In 2017, U.S. digital advertising is on pace to surpass expenditures on TV ads. Globally, more than 40% of media advertising budgets in certain markets are devoted to digital marketing, according to media company Magna.
Amazon taking Prime Day to a new level
Eight new tenants destined for Easton Town Center

More than 50,000 sq. ft. of new shopping opportunities will soon be presented to shoppers at Ohio’s most popular retail destination. Easton Town Center, which draws 21 million customer visits a year and houses more than 200 shopping and dining options is constantly in the process of re-curating its mix, and eight new tenants will open at the Columbus venue this year.
Online fashion retailer launches limited-edition beauty collections

Rue La La is bolstering its beauty sales by jumping into the beauty box category. The online apparel retailer is partnering with Conde Nast's Allure magazine to get the hottest beauty merchandise into shoppers’ hands. The team collaborated to create a series of one-of-a-kind boxes filled with products hand-selected by Allure's beauty experts and Rue La La's beauty buyers.
West Elm to make Phoenix debut

West Elm is adding to its growing retail footprint. The home furnishings and decor brand, a division of Williams-Sonoma, will open its first location in Phoenix, in the revitalized Uptown Plaza shopping center, on June 29. The 11,000-sq.-ft. store will include a curated assortment of local products highlighting 10 Arizona-based makers and designers.
Making the move from the regional mall to the urban lifestyle center
Macy’s mulls rooftop park atop New York City flagship

Macy’s is toying with a lofty idea that could create more traffic at its Herald Square store in New York City.

J.C. Penney turns TV show into women's apparel brand

Best Buy creates 'Dyson experiences'

Sprint mocks rival in pop-up store stunt

West Elm marks another first

J.C. Penney jumps into $20 billion industry with in-store shops

Engaging Customers with Personalized Videos

Amazon taking Prime Day to a new level

Eight new tenants destined for Easton Town Center

Online fashion retailer launches limited-edition beauty collections

West Elm to make Phoenix debut

Making the move from the regional mall to the urban lifestyle center

Macy’s mulls rooftop park atop New York City flagship