Cross-Merchandising

An online clothing brand best known for its signature shirts that are designed to be worn untucked is going to open at Mall of America, in Bloomington, Minnesota.    Untuckit will open a 1,300-sq.-ft. outpost  at the giant mall this fall. It will be the company's first store in Minnesota, and carry shirts for both men and women.      

Wayfair is making it easy for customers to emulate decor trends from one of cable television's most popular series.    Wayfair is collaborating with HGTV home improvement and house flipping series “Brother vs. Brother.” The popular show features siblings Jonathan and Drew Scott competing to see who can make the biggest profit when flipping renovated properties. The Wayfair-HGTV partnership will enable viewers to shop the looks featured on the show directly on Wayfair.  

TJX Cos. is importing one of its Canadian/European brands to the United States.     

Forever 21 has entered into a partnership with mall owner GGP Inc. to debut a new, freestanding brick-and-mortar retail format.    The Los Angeles-based fast-fashion giant will launch Riley Rose, a beauty boutique, at 13 GGP regional shopping centers, with 10 locations opening in 2017. According to a report by newbeauty.com, the new concept will be experiential, millennial-focused and Instagram-friendly.    

An online start-up has turned to a traditional retailer to help grown its brand.    Target Corp. has entered into a partnership with Casper, an online brand credited with disrupting the mattress category. Target will start selling the brand’s mattresses and other products, including a few exclusive items, beginning on June 18.    

The countdown is on to the highly-anticipated U.S. debut of a sequel to the popular holiday-themed movie “Love Actually.” 

Outdoor retailer REI is setting up shop in a fast-growing gym niche.   REI and Momentum TM Indoor Climbing are launching REI Co-op Climb, which will serve as a hub for climbing gear, programming and events at each of Momentum’s new climbing gyms. Expert instructors from REI’s Outdoor School will help Momentum members and guests gain skills and confidence through gym to crag classes.   

JCP ended its last fiscal on a moderately upbeat note -- especially on the profit front, where it managed to push into the black. These first quarter results change the mood music to a much more somber tone and undoubtedly represent a setback in the company's recovery plans.  

Nordstrom is welcoming its newest retail curation — one that is centered on wellness.   The department store chain is creating an experience around goop, the modern lifestyle brand founded by Gwyneth Paltrow, through its Pop-In@Nordstrom concept — an ongoing series of themed pop-up shops. Pop-In@Norstrom, which was developed and curated by Olivia Kim, VP of creative projects at Nordstrom, is designed to feature a different brand of new, often exclusive merchandise every four to six weeks.   

Shoppers at Saks Fifth Avenue’s Manhattan flagship can now take a fitness class taught by ex-cons in addition to shopping for the latest fashions. They can even learn how to meditate.   The luxury department store has transformed its second floor into a health and fitness hub dubbed The Wellery. The 16,000-plus-sq.-ft. space is comprised of 20 individual spaces offering everything from fitness classes and exercise equipment to athleisure apparel and specialized beauty treatments. It will be open through October 2017.