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  • Sears says ‘yes’ to rugs

    SearsRugs.com is the name of a new online marketplace that promises to make shopping for high end affordable rugs easy and fun.

    The site launched recently and promises access to tens of thousands of the best handmade and machine-made rugs from around the world. SearsRugs.com, a licensee of Sears Holdings, said it is working with the retailer to provide an easy and fun shopping experience and indicated the relationship would give SearsRugs.com a substantial position in the online rug market.

  • Jamba Juice optimizes promotions with Fishbowl

    Emeryville, Calif. –- Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution, which enabled Jamba Juice to create optimized and reliable (one time use per code) promotions, distribute them both directly and through Groupon, then authenticate and track the performance in real time, capturing the underlying transaction data.  

  • Bulbs.com promotes efficiency through rebates

    Bulbs.com, is set to help businesses save big when switching to energy efficient lighting products. 

    A leading online lighting supplier is launching its new National Utility Rebate Program initiative to help qualifying commercial customers participate in available utility rebate incentives for lighting products throughout the United States.

  • New York & Company makes traffic investment

    New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

    The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

  • Guest Commentary: Update on Price Advertising Litigation

    By Lindsay Carlson, Adam Biegel and Kimyatta McClary, Alston & Bird LLP Over the past 18 months, there has been a significant increase in litigation and enforcement activity concerning comparative price advertising in the retail industry. Companies can face substantial reputational and cost consequences if targeted, and should consider examining their price advertising models and prepare to defend these models.

  • Academy plans a happy Thanksgiving

    Academy Sports and Outdoors' 186 locations won’t be open Thanksgiving Day, but the retailer does have other operational and promotional strategies planned including a 5 a.m.Black Friday opening.

    The $4 billion retailer said it was continuing its longstanding practice of not opening on Thanksgiving Day. Instead, leading up to Thanksgiving Academy plans to provide customers access to shop its Black Friday deals early through three major sales events – Early Access, Black Friday Starts Now, and Black Friday.

  • Periscope and Eversight partner for innovation

    Eversight, the provider of cloud-based software has partnered with Periscope, a McKinsey Solution, to bring promotion “Offer Innovation” to the retailers and consumer goods manufacturers in the U.S. and abroad.

    Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. 

  • New “Life” for Coca-Cola

    Coca-Cola Life, a new reduced-calorie beverage with a blend of cane sugar and stevia leaf extract, is hitting the stores nationwide. 

    Coca-Cola Life addresses the health concerns over sugary sodas.  The green-labeled can or bottle contains 35% fewer calories than Coca Cola Classic and is said to taste closer to the original than Diet Coke, which is sweetened with aspartame.  

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