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Tech Guest Viewpoint: Integrating Your Omnichannel Marketing Strategy
By Ben Kaplan, CashStar It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases. -
Wal-Mart enters used video game market
Bentonville, Ark. –- Wal-Mart Stores Inc., which launched a video game trade-in program in March 2014, is now building on the program by offering used video games for sale in 1,700 stores. These games will be sold in their own section or alongside other value titles.

