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Are you talking to me?
Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. Not surprisingly, significant emphasis was placed on the use of emerging digital and mobile media. But each session also reinforced that traditional media including television, radio, retail feature ads, and Free Standing Insert (FSI) coupons should not be undervalued.
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Rue21 experiments with plus size offering
Teen specialty retailer Rue21 has launched a new juniors plus size division called Rue+ the company said its customers have been asking for.
The Rue+ division is intended to serve as a destination for trendy yet affordable plus size apparel and accessories that will inspire and empower plus sized girls to feel confident in how they look, according to the company. The product offering will be available at Rue21.com and in 22 of the company’s 1,100 stores nationwide.
