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  • ECRM: Retail circular advertising trends, December 2013

    ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.

  • Overstock.com to appeal advertising ruling

    Salt Lake City – Overstock.com plans to appeal the tentative ruling of a California trial court, which prohibits the company from comparison price advertising unless done in conformity with new court-mandated practices, which the company says diverge widely from industry standards.

  • Overstock to appeal court ruling on comparison price advertising

    Overstock.com is starting 2014 with plans to appeal the tentative ruling of a California trial court prohibiting it from comparison price advertising unless done in conformity with new court-mandated practices which, according to the online retailer, diverge widely from industry standards.

  • Coupons.com acquires Yub

    Coupons.com, a leading provider of digital printable coupons, digital paperless coupons and mobile promotions, has acquired Yub. Terms of the deal were not disclosed.

    Yub allows consumers to link digital offers and promotions to payment cards for instant savings when they use the cards for in-store purchases. Merchants, retailers and restaurants can easily track offers from online clicks to offline purchases. Coupons.com plans to bring its scale, affiliate network reach and merchant base to the Yub platform to increase consumer adoption.

  • Chelsea Handler & 7UP: forget resolutions, do what you want

    Chelsea Handler has teamed up with 7UP Ten to challenge Americans to stop depriving themselves of the things they love in the new year.

    The bestselling author and host of late-night TV show, “Chelsea Lately,” and the soda line are launching a series of videos that consumers can view and share with friends.

  • Tyson extends Facebook promo

    A program Tyson Foods developed to encourage people to make healthy choices by eating more chicken has been extended to three months and involves Facebook as a key component.

  • Retailers appeal credit card swipe fee settlement

    Washington -- The National Retail Federation Thursday formally filed an appeal of a controversial antitrust lawsuit settlement covering credit card swipe fees, asking the 2nd U.S. Circuit Court of Appeals to overturn a lower court’s ruling.

  • Pizza Hut launches online promo

    Plano, Texas -- Pizza Hut will offer 50% off any medium or large pizza ordered online from Jan. 1-10. The online promotion marks the 20th anniversary of Pizza Hut offering online ordering via its “PizzaNet” digital ordering hub.

    Participants will also join the brand's "Hut Lovers" program, which provides members with other exclusive deals. Pizza Hut is launching a YouTube ad featuring 1990s pop artists Ace of Base as part of the promotion.

  • Online legwear leader creates premium promo

    OnlyLeggings.com is borrowing a page from the playbook of Costco and Amazon to create a membership-based program to appeal to those who regularly purchase leg wear.

  • FSI activity continues to trump digital

    Digital coupons may get all the publicity, but SmartSource isn’t buying the hype as evidenced by what it said was a record-setting coupon drop on Sunday, January 5.

    Parent company News America Marketing said the Sunday, January 5 edition of its SmartSource publication was the largest in its history with up to three inserts required in some markets to deliver up to 136 pages of coupons.

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