New “Life” for Coca-Cola

Coca-Cola Life, a new reduced-calorie beverage with a blend of cane sugar and stevia leaf extract, is hitting the stores nationwide.

Coca-Cola Life addresses the health concerns over sugary sodas. The green-labeled can or bottle contains 35% fewer calories than Coca Cola Classic and is said to taste closer to the original than Diet Coke, which is sweetened with aspartame.

“People that love our brands want more choices in flavors, package sizes and sweetener options. With Coca-Cola Life we’re meeting those needs while serving up a delicious beverage that complements our broader portfolio,” said Andrew McMillin, vp, Coca-Cola Brands, Coca-Cola North America. “As we continue to follow our consumers, we are working ultimately to become a leader in this interesting and emerging category.”

Coca-Cola Life will be available in 6-packs of the classic 8 fl oz. glass contour bottle, 6-packs of 12 fl oz. cans, “fridge pack” 12-packs of 12 fl oz. cans, individual 20 fl oz. bottles, and 2-liter bottles. Packaging and availability will vary by location.

Coca-Cola Life is the latest addition to an already varied portfolio in North America, which includes more than 750 beverages including more than 200 low- or no- calorie options. It is one of more than 45 beverages in The Coca-Cola Company’s global portfolio currently sweetened in whole or in part with stevia leaf extract.