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Ace Hardware hits the road on award tour
In celebration of seven straight years winning "Highest in Customer Satisfaction with Home Improvement Retail Stores" in the J.D. Power Home Improvement Retailer Satisfaction Study, Ace Hardware is kicking off its first-ever J.D. Power Award Neighborhood Tour across the country.
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Fiscal fitness begins with a price-match diet
By Rodney Mason, CMO, Parago
When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.
A recent national shopper behavior study by Parago found that:
• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;
