ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains. CVS and Walgreens increased the number of circular pages seen in October 2014; up respectively by 18% and 11%. Walgreens added 13% more halloween candy promotions, where as CVS added 9% in October comparable. Walgreens used an attractive “Save on Treats” candy promotional page in each October circular, nicely consolidating candy promotions into concise seasonal sections.