-
Study: Retailers boost holiday paid-search spending
San Francisco - Compared to the 2012 and 2013 peak shopping seasons, paid search spending began to rise nine days prior to Thanksgiving in 2014, four days earlier than the years prior. According to data from predictive marketing technology provider Kenshoo, not only has the shopping season been extended in 2014, but retailers are investing more budget into their paid search campaigns this year than ever before. -
Meijer readies digital coupon promotion
Grand Rapids, Mich. — Meijer is offering a 20% coupon on Monday, Dec. 1, which it is calling “Digital Monday,” through its mPerks digital loyalty program. The mPerks Monday promotion includes a 20% coupon through mPerks that can be used on one electronics, apparel or general merchandise item.
Meijer credit card customers who have a 15% reward coupon can use it in addition to the mPerks Monday. The coupon will be available for mPerks subscribers to clip Nov. 30 through Dec. 1 and will only be available for use on Dec. 1.

