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Coupons/ Rebates/ Pricing

  • It’s ‘Digital Monday’ at Meijer

    Meijer is taking a different approach to Cyber Monday this year.

    Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

  • Guest Commentary: Twitter tips for holiday sales

    New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.

  • Employers tolerating Cyber Monday distraction

    Cyber Monday may just as well be an official holiday considering  findings of a new study that show how little work actually gets done.

  • Study: Discounts are poor initial purchase incentive

    Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.   
  • Fred’s turns red in Q3, will close 47 stores

    Memphis, Tenn. – Fred’s Inc. swung to a net loss of $10.4 million in the third quarter of fiscal 2014, compared to net income of $7.3 million in the same quarter a year earlier. Costs associated with closing five underperforming stores in the third quarter, and an anticipated 47 stores in the fourth quarter, contributed to the loss, which exceeded Wall Street projections.
  • Twitter in pilot to deliver discounts via Tweets; offers redeemable in stores

    New York - Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. In its first  On Tuesday, the social media giant launched a pilot for a new feature called Twitter Offers, which enables brands and companies to create card-linked promotions and share them directly with Twitter users. The user can redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop.
  • Food Lion selling canned wine

    Wine with screw top lids was bad enough for purists, now retailers are filling their shelves with wine-based products package in cans.

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