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Twitter in pilot to deliver discounts via Tweets; offers redeemable in stores
New York - Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. In its first On Tuesday, the social media giant launched a pilot for a new feature called Twitter Offers, which enables brands and companies to create card-linked promotions and share them directly with Twitter users. The user can redeem the discount simply by paying with the synced card in the retailer’s physical store or online shop.
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Survey – Three in 4 Americans have made impulse purchase
Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding, men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.” The most common emotions at the time of purchase? “Excited” and “bored.”
