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Co-Marketing

  • A.E.O. announces support of FEED Foundation

    PITTSBURGH -- American Eagle Outfittersannounced a campaign in partnership with FEED Projects to launch a new line available at American Eagle Outfitters stores and online that will benefit the U.S. Fund for UNICEF. American Eagle Outfitters is now offering FEED Guatemala bags in more than 400 of its stores across the country. The bags are also available at www.ae.com.

  • Target celebrates five years of "GO"ing International

    MINNEAPOLIS-- This spring Target is celebrating the five-year anniversary of its GO International program with a collection that features 34 dresses from 17 past GO International designers. Ranging in price from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10 at most Target stores and Target.com.

  • Warner Bros. Consumer Products, Mattel develop Green Lantern toy line

    BURBANK, Calif. — Gearing up for the summer release of superhero flick Green Lantern, Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

    WBCP said Mattel will bring "Green Lantern" to life by producing the lineup, which includes:

    • The Green Lantern Ring Blast jet figure and vehicle;

    • The Green Lantern Battle Shifters figures;

    • The Green Lantern Movie Masters figures; and

  • Going goo goo for Gaga

    Wow! Did you catch Lady Gaga at the Grammy Awards Sunday night? She received the award for Best Female Pop Vocal Performance and Best Pop Vocal Album just days after Target announced an exclusive deal that allows fans to download the first single of her new album, “Born This Way,” scheduled for release on May 23. Gaga fans were able to pre-order the new album beginning last Friday through Feb. 26 at www.Target.com/gaga. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.

  • JCPenney partners with teen site for new apparel line

    PLANO, Texas -- JCPenney has joined forces with teen and tween online community Stardoll.com for the launch of the first-ever, exclusive Stardoll brand of clothing and accessories.  This exciting, new brand will launch in 300 JCPenney stores and on jcp.com for the 2011 back-to-school season.

    Stardoll.com is online community for girls that lets them create and dress their own personalized "MeDoll" avatars and use them to interact with other girls. 

  • Target partners with Lady Gaga

    Minneapolis -- Popular recording artist and fashion icon Lady Gaga has partnered with Target Corp. to offer an exclusive deluxe edition of her new album, "Born This Way."

    The album will be released on May 23. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com. Consumers can also pre-order the album and download the first single and title track free at Target.com beginning at 8 a.m. CST on Feb. 11 through midnight, Feb. 26.

  • Rachel Bilson launches home line at Macy's

    NEW YORK -- Macy's has announced the launch of "Edie Rose Home," an exclusive tabletop collection designed by actress Rachel Bilson, now available at select Macy's stores nationwide and on macys.com. 

  • Macy's raises $16.25 million through holiday campaigns

    NEW YORK -- Macy’s announced that it has donated $16.25 million to various charitable organizations as a result of its 2010 Thanks For Sharing and Believe holiday campaigns. 

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