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Home Depot team up Martha Stewart for exclusive line

9/14/2009

ATLANTA, Ga. Home Depot and Martha Stewart Living announced an agreement to develop an exclusive Martha Stewart Living brand of home improvement products in select categories including outdoor living, home organization and home decor.

Martha Stewart and her team of designers are working side by side with the Home Depot merchant and design teams to produce a brand that allows customers to coordinate decor and design elements when taking on home improvement projects.

Products in the Outdoor Living category will begin to launch in January 2010 in the United States and February 2010 in Canada. Products in the home organization categories will launch in February 2010. The outdoor living line will consist of different styles of patio dining and conversation sets ranging in price from $399 to $1,999, while the home organization category will feature a new closet organization system and a nine-cube organizational unit.

Both companies are in the process of developing additional product offerings that will be available in 2010 and more details will be announced in the first part of next year. All of these products will be available in Home Depot stores across both the United States and Canada as well as on homedepot.com.

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