Home Depot announces launch of Martha Stewart brand

Atlanta The Home Depot said Tuesday it has forged an agreement with Martha Stewart Living Omnimedia to develop an exclusive Martha Stewart Living brand of home improvement products in select categories.

"Our partnership with Martha Stewart is a natural fit. For years both organizations have been the go-to destination for consumers seeking ideas and information regarding their home improvement projects," said Frank Blake, chairman and CEO, The Home Depot.

Products in the Outdoor Living category will begin to launch in January 2010 in the United States and February 2010 in Canada. Products in the Home Organization categories will launch in February 2010.

The Home Decor category will also be part of the launch.

“Partnering with The Home Depot allows us to offer a wider audience the product and 'how-to' information they need to complete all of their home improvement projects," said Martha Stewart.

All products will be available in Home Depot stores across both the United States and Canada, as well as on homedepot.com.