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Beech-Nut and Disney's toddler line features Winnie the Pooh characters
GLENDALE, Calif., and AMSTERDAM, N.Y. — Beech-Nut and Disney Consumer Products have teamed up to unite nutritious foods with characters that toddlers love.
Beech-Nut's new line of products feature Winnie the Pooh characters, including the namesake bear and his pals Piglet and Tigger.
The Beech-Nut toddler food is fortified with vitamins and minerals and contains valuable nutrients, fiber, whole grains, real fruit, real yogurt, real vegetables and protein. The line features meals, sides, snacks and juices including:
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Pushing the pricing envelope
The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.
