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Co-Marketing

  • Lowe's donates $1M to spruce up Boys & Girls Clubs

    ATLANTA — Lowe’s has donated $1 million to the Boys & Girls Clubs of America so the organization can refurbish clubs across the country. Lowe's grants of up to $50,000 will fund repairs and renovations at 20 Boys & Girls Clubs, from northern Washington State to South Florida.

  • Kohl’s to keep Milwaukee zoo patrons wild for theater

    MENOMONEE FALLS, Wis. — Kohl’s wants to keep its Wild Theater program at the Milwaukee County Zoo alive and well, so it plans continued support through a $1.5 million donation throughout a three-year period to the Zoological Society of Milwaukee County.

  • ODP, One Direction spread anti-bully message with school supplies

    BOCA RATON, Fla. — Office Depot has unveiled the next phase of its anti-bullying collaboration with pop group One Direction. The retailer will offer a limited-edition collection of back-to-school products and donate a percentage of sales to anti-bullying education.

  • Simon and Budget create joint marketing program

    Parsippany, N.J. -- Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:

    Burlington Mall and Wrentham Village Premium Outlets in Boston

    Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami

  • Keds doubles down on Taylor Swift

    LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

    This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

  • Carhartt teams up with Covercraft to create car seat covers

    DEARBORN, Mich. — Workwear brand Carhartt is collaborating with vehicle seat cover protection manufacturer Covercraft to deliver Carhartt duck seat protection for pickups, SUVs, vans and over-the-road work trucks.

  • Miller Lite joins Ford to offer safe driving incentive

    The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.

  • Sweet smelling deal for P&G, Alexander McQueen

    GENEVA & LONDON — P&G Prestige has entered into a licensing agreement with Alexander McQueen to manufacture and sell designer fragrance products under the Alexander McQueen brand name.

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