Co-Marketing

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

MINNEAPOLIS — Summer’s not yet here, but Target has its bull’s-eye set on fall. The discount retailer is teaming up with designer Phillip Lim on an exclusive collection for women and men. 

Called 3.1 Phillip Lim for Target, the collection will be available Sept. 15 at most Target stores and online.

Bentonville, Ark. — Walmart and its philanthropic arm, the Walmart Foundation, were busy working alongside notable food companies in April, as part of the corporation’s Fighting Hunger Together Initiative. 

Between April 1 and April 30, more than 443,000 votes were cast for the more than 300 eligible Feeding America food banks and partner agencies as part of the campaign, which fights hunger in local communities. 

BENTONVILLE, Ark. — Walmart’s Acres for America program, a conservation partnership with the National Fish and Wildlife Foundation, is working on new projects in Arkansas, New Mexico, Nebraska, Wisconsin, New Hampshire, Maine and Oregon.

Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That's pretty good awareness. But DeWalt didn't have mechanics tools at the time of the survey.

It does now. And a partnership with Sears is bringing DeWalt wrenches, ratchets, sockets and mechanics tool sets online and in Sears stores in time for Father's Day.

DeWalt and Sears executives announced the news during a presentation at the National Hardware Show here at the Las Vegas Convention Center. 

Ace Hardware and the Weather Channel have announced the launch of “Restore Your Outdoors,” which pairs Ace's service with the local weather knowledge from The Weather Channel. 

As part of this program, homeowners from across the country can enter for a chance to win $15,000 in Ace gift cards. In addition to the sweepstakes, Ace’s alliance with The Weather Channel provides homeowners with tips and tools to complete their outdoor home maintenance tasks.

NEW YORK — Luxury specialty retailer Barneys has partnered with the estate of Roy Lichtenstein and Art Production Fund to launch a limited-edition collection of home goods, available exclusively at stores this summer.

BOSTON & ORRVILLE, Ohio — A collaboration between Life is good Company and J.M. Smucker Company will bring a line of coffee products to retail shelves throughout North America.