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Co-Marketing

  • 'Mad Men' is back at Banana Republic

    NEW YORK — Banana Republic customers can't seem to get enough of the 'Mad Men' style, so the retailer is bringing back the collection for a third installment beginning March 1, 2013.

  • Starbucks opens first store in India

    Mumbai -- Starbucks Coffee Co. on Friday entered its 61st country with the opening of its first store in India, in a historic building in southern Mumbai. The store is owned and operated by Tata Starbucks Limited, the 50/50 joint venture between Starbucks and Tata Global Beverages Limited. The company plans to open two additional stores in Mumbai next week before launching in New Delhi in early 2013.

  • Neiman Marcus arrives at Target

    NEW YORK — Target and Neiman Marcus have revealed their holiday collection, which features 24 of America's top designers. The collection will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

  • 'Revenge' is sweeter with first-ever Target and Neiman Marcus advertising integration

    MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • ABC partners with Target and Neiman Marcus in first-ever advertising integration on hit TV show

    Minneapolis -- Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • Black and Decker races into NASCAR sponsorship

    TOWSON, Md. — Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose. The Black and Decker branded No. 9 Ford Fusion will race at four primary races: Kansas on Oct. 21, Martinsville on Oct. 28, Phoenix on Nov. 11 and Homestead-Miami on Nov. 18.

  • Celliant brings textile technology to Dick's

    LOS ANGELES — Celliant, a maker of textile technology for apparel, has partnered with Dick's Sporting Goods to launch a new line of Koppen men's and women's baselayers, which features Celliant technology and is available exclusively at Dick's Sporting Goods.

  • Waste Management, Sam's Club partner to help small businesses

    Houston — Waste Management has partnered with Sam's Club to provide membership discounts to small and medium business customers, allowing them access to Sam’s Club’s savings on bulk merchandise and supplies.

  • Tastykake and Hershey's release Kandy Bar Kakes

    Now you can have your cake and eat it with candy, too. Tastycake and Hershey's have teamed up to create Kandy Bar Kakes — part perfectly baked cake, part candy, made with quality ingredients.

    Kandy Bar Kakes are available in 2.1-oz. single-serve sizes and 5-count multipacks in three varieties: s'mores, made with Hershey's Cocoa; peanut butter, made with Reese's peanut butter; and peppermint, made with York Peppermint flavor.

  • Hasbro signs major deal for growth in China

    SHANGHAI, China and PAWTUCKET, R.I. — Hasbro has entered into a partnership with Alpha Animation, a toy and entertainment company in China, to form a Chinese joint venture company for the co-development of toys and games.

    If approved, the joint venture will focus on developing toys from Alpha's popular Blazing Teens brand. A brand from Hasbro’s global portfolio also will be selected for development. Hasbro and Alpha Animation will in turn collaborate to develop these brands for China and global markets.

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