Co-Marketing

CHARLOTTE, N.C. — Belk has  partnered with NFL quarterback Cam Newton to launch an exclusive line of men's apparel.

The Made Cam Newton collection will first include professional apparel options for men and will expand to include accessories and shoes in fall 2013.

DEERFIELD, Ill. — Walgreens on Monday announced the launch of the "Taylor Swift Store at Walgreens," which will market a wide array of products from the six-time Grammy winner's branded merchandise line. Walgreens and select Duane Reade locations will provide a comprehensive, in-store selection of Taylor Swift music and merchandise.

The items will be available for purchase chain wide beginning the week of Oct. 8. The Taylor Swift-branded merchandise will incorporate artwork from her soon to be released album, "Red."

Brooklyn, N.Y. -- West Elm, a division of Williams-Sonoma, announced that it will open a store at 180 University Avenue in Palo Alto, Calif., on Oct. 18.

The new Palo Alto store will include a collection of decorative accessories and art made by Etsy artists from the South Bay. It will be only the second West Elm store selling goods made by Etsy artists in the U.S.

New York -- J.C. Penney Co. has partnered with Giggle, a New York-based upscale baby specialty store chain, to debut an exclusive collection of Giggle-branded merchandise next fall, Crain’s New York reported.

The new line is one of the many branded in-store shops that are now in the works at J.C. Penney.

Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.  

PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

Fremont, Calif. -- The Men’s Wearhouse and online wedding site The Knot Wedding Network announced Wednesday that Men’s Wearhouse will be the exclusive tuxedo provider for TheKnot.com.

The new arrangement will give brides-to-be the opportunity to view and interact with Men's Wearhouse brand-name tuxedo merchandise at an early stage of the wedding planning process.

NEW YORK — In honor of Breast Cancer Awareness month, Macy's is selling a special I.N.C. International Concepts lace top with part of the proceeds going to the Breast Cancer Research Foundation.

The I.N.C. International Concepts lace top for $59.50, available exclusively at Macy's and macys.com/pink. During the month of October, 5% of the purchase price will benefit The Breast Cancer Research Foundation.

GLENWILLOW, Ohio — Dots, a leading women's fashion retailer, is partnering with Susan G. Komen for the Cure for the fourth consecutive year to help raise awareness of the importance of breast cancer prevention, detection and treatment with the "Girlfriends Giving Back" program.

PAWTUCKET, R.I. — In a reverse of the trend to make everything digital, Hasbro is taking some of the most popular digital games and turning them into physical board games.

The toy company has partnered with Zynga to create off line versions of its popular Word With Friends, FarmVille, CityVille and Draw Something brands.The line will hit store shelves this month at most major U.S. retailers and will also be available globally this fall in the United Kingdown, Australia and Canada.