Co-Marketing

Hicksville, N.Y. -- Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers. This was more than twice the number of tweets the next closest competitors, Dicks Sporting Goods and REI (generated with just under 20,000 posts each.  

Footlocker’s digital and social media strategy includes creating such properties as Sneakerpedia (a hub for sneaker enthusiasts) Kickstagram, (a photo sharing blog) and Footlocker Unlocked (blogs, games and more).

CINCINNATI — Kroger plans to provide $2.3 million to support the USO's broad range of programs that assist service members and their families, as part of its Honoring Our Heroes campaign.

For the following two weeks, store-wide promotions will feature hundreds of popular products at special sale prices. Customized shelf tags will highlight participating items, including Kroger's own products and items from key partners, including Unilever, Coca Cola, Kraft, Nestle, Frito Lay, Procter & Gamble, ConAgra and Dannon. Start and end dates vary by region.

INDIANAPOLIS — Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 Izod IndyCar Series. The sunscreen products producer is leveraging the partnership to market its Banana Boat Sport Performance CoolZone sunscreen and Banana Boat Protect and Hydrate Sunscreen lotions. 

IRVINE, Calif. — Vizio, a supplier of consumer electronics, is launching a Father’s Day contest called "Give Dad Your Best," sponsored in part by Best Buy, M-Go and DreamWorks Animation, in which participants are encouraged to upload to its site a video or photograph celebrating their fathers accompanied by a personal story of appreciation.

ST. LOUIS — Anheuser-Busch is providing 2,156 cases of emergency drinking water — or 51,744 cans — for use by relief workers and residents affected by the tornado in Oklahoma City and its surrounding suburbs.

A truck loaded with emergency drinking water left Cartersville, Ga., and will be arriving in the region this week. Anheuser-Busch is working with the American Red Cross to get the water where it's most needed. Additionally, the company has made a $25,000 donation to the Red Cross to assist in their relief efforts.

Fort Worth, Texas -- RadioShack is partnering with Maker Media to offer a line of exclusive DIY electronics products such as robotics, kits and tools. The cobranded product line, which includes items such as moldable plastic and youth robotic and remote control hobby kits, will be available in the fall.

"DIY is part of RadioShack's DNA," said Dawn Callahan, VP of merchandising, RadioShack. "We're grateful to be part of a wonderfully loyal community of makers, and we listened when they told us how we can help bring their ideas to life."

FORT WORTH, Texas — RadioShack has partnered with Maker Media, the creators of Make Magazine, Makezine.com, and Maker Faire, to tap into the DIY market. Maker Media and RadioShack will collaborate on an expansive DIY product lineup, exclusively carried at RadioShack and Maker Shed, including kits, robotics and tools.

Fort Worth, Texas – RadioShack will start offering a tailored assortment of consumer electronics products in college stores operated by NACSCORP, a subsidiary of the National Association of College Stores, this fall. A five-year agreement will establish branded RadioShack sections within college stores that offer both branded and private label electronics products and accessories.

Through this arrangement, RadioShack will have direct access to customers of roughly 4,000 college stores around the country.