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Dick’s Sporting Goods debuts sweepstakes, online promotion


PITTSBURGH, Pa. — Dick’s Sporting Goods has announced its first-ever "Get Winter Ready" consumer promotion.

Dick’s has teamed up with The North Face and Columbia Sportswear as part of the program's sweepstakes, and will be giving away two one-of-kind prize packages. One includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other offers a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah.

Dick’s will award the two sweepstakes packages on Dec. 12 to contestants who compete in an online interactive game at or who enter online or via regular mail.

The Columbia Sweepstakes Package, where the winner will attend the World Cup Freestyle skiing events at Deer Valley Resort, includes Columbia gear, first class roundtrip airfare to Park City, Utah (Jan. 31-Feb 3, 2013), accommodations for four days and three nights. It has a $17,500 value.

The North Face Sweepstakes Package offers the winner a chance to ski with Tom Wallisch and enjoy a VIP evening at the Powder Video Awards. The package includes access to The North Face VIP Lounge during the 2013 Winter X Games in Aspen, Colo. (Jan. 23-27, 2013), accommodations for four nights, first class roundtrip airfare and The North Face gear. It has a $22,500 value.

Dick’s will also offer five exclusive "Adventures of a Lifetime" packages for purchase that include unique gifts and one-of-a-kind experiences sponsored by Burton/MINI Cooper, KOPPEN, Marmot, Mountain Hardwear and Spyder/Audi.

From now through Dec. 1, consumers can enter for a chance to win one of the prize packages by visiting and competing in an interactive online game. Participants are transported online to a cabin in the mountains where four young adventure seekers are waking up. Through the eyes of a character, users pan the room to find hidden clothing and other items to prepare for the adventure of the day. The faster the participants complete their adventure, the greater the number of entries they can earn toward the chance of winning one of the two sweepstakes packages.

"We are thrilled to partner with this great lineup of top outdoor brands to offer our customers these amazing opportunities to win or purchase an 'Adventure of a Lifetime' this winter," said Lauren Hobart, CMO at DICK'S Sporting Goods. "We encourage customers to play the state-of-the-art 'Get Winter Ready' online game for a chance to win an incredible experience."

No purchase necessary to participate. For full details and sweepstakes rules, go to

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