Coke and Select Milk team up to offer power shake

ATLANTA — The Coca-Cola Company and Select Milk Producers have teamed up to acquire the newly created Fair Oaks Farms Brands, which owns and operates Core Power, a high protein milkshake.



With the Fair Oaks Farms Brands, the Coca-Cola Company and Select will expand an ever-growing portfolio of brands and products, which will now feature dairy.



“At The Coca-Cola Company we strive to provide people with a wide range of beverage choices that meet every occasion and lifestyle need. This new investment led by our Venturing & Emerging Brands group is another great example of our ambition to be the best brand, sales and customer service system in North America,” said Steve Cahillane, president and CEO, Coca-Cola Refreshments.



“Our leadership in technology, innovation and sustainability within the dairy industry, combined with the Coca-Cola Company’s brand development and distribution capabilities will enable a new portfolio of nutritional beverages with strong growth potential,” said Mike McCloskey, co-founder and CEO of Select, an independent group of 87 American family farmers.



“Our initial launch of Core Power is off to a great start and this new partnership agreement with VEB will help us realize our vision of becoming a leading health and wellness company and the most trusted brand leader in dairy nutrition,” added Steve Jones, CEO of the new Fair Oaks Farms Brands.



Core Power is currently distributed by Coca-Cola Refreshments. All five drinks are lactose- and gluten-free.