Co-Marketing

LOS ANGELES — Virtual Piggy initiated a consumer acquisition campaign to start building its subscriber base. Throughout the past four months, Virtual Piggy has added more than 400,000 new accounts most of which are based in the U.S. and some which were recently added in Canada.  

New Albany, Ohio -- Hollister Co. is partnering with Keds to release an exclusive line that features signature Hollister patterns on Keds sneakers. Beginning Aug. 15, the exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but customers can view a display inside Hollister stores to see the new patterns.

Forget about hosting America’s Got Talent or being married to Mariah Carey, Nick Cannon is living the dream at Office Depot where the retailing is promoting a line of back-to-school supplies designed in collaboration with the rapper, actor, comedian.

Canton, Mass. — Dunkin’ Donuts has opened two new locations at Great Wolf Lodge Resorts in Michigan and Virginia. These are the second and third restaurants to open under a franchising agreement between the donut chain and Great Wolf Resort.

“Our partnerships with Great Wolf Lodge and other lodging properties are a continued focus for our growth in alternative points of distribution,” said Grant Benson, CFE, VP franchising and business development with Dunkin’ Brands.

SALT LAKE CITY — Utah-based online retailer Overstock.com has a fresh round of TV ads, and they feature Snoop Lion (formerly known as Snoop Dogg), his wife, Shante, his daughter, Cori, and his sons, Corde and Cordell. 

The ads depict Snoop using Overstock.com to find products that solve his wife and kids' most pressing problems.

Seattle -- Starbucks Coffee Company is entering the yogurt business. The company announced it has entered into a strategic agreement with the makers of Dannon to offer a jointly created and developed selection of specialty yogurt products in participating Starbucks stores and in grocery channels.

Boca Raton, Fla. – Office Depot is offering college students a variety of online back-to-school shopping services through a dedicated page on its e-commerce site. Features include an online catalog geared toward college students and an online college checklist, as well as a partnership with connected learning platform Chegg.

Through the Chegg partnership, Office Depot will run a contest called the “Countdown to College Giveaway” with prizes including technology devices and school supplies, and co-authored online tips and articles.

FORT WORTH, Texas — RadioShack has unveiled its first branded section of a college bookstore at the University Co-op at the University of Texas at Austin, as part of the retailer’s five-year agreement with NACSCORP, which sports the retailer's new logo.