Co-Marketing

Flower is the name of a new proprietary cosmetics line developed by Walmart in conjunction with Drew Barrymore and cosmetics manufacturer Maesa.

The new brand is positioned as offering department store quality at mass market prices and consists of 181 products in the eye, face, lip and nail categories with prices ranging from $4.98 to $13.98.

HOFFMAN ESTATES, Ill. — Select Kmart locations will carry apparel and accessories collections developed by pop superstars Adam Levine and Nicki Minaj in an effort to boost sales. Both collections will also be available via the ShopYourWay.com social shopping platform.

Shoppers looking for apparel inspired by the summer sophistication of the Hamptons will want to head to the Banana Republic this spring.

The Banana Republic division of Gap has teamed up with designer Michelle Smith to introduce a 60 piece collection of her signature Milly brand that includes women’s apparel and Smith’s first foray into the menswear category. Beginning in May, the products will be available in an unidentified number of Banana Republic’s 600 stores and online. The products will be featured in June promotional materials.

CANTON, Mass. and STAMFORD, Conn. — Nestle Waters North America has signed a five-year contract making it the exclusive water supplier for Dunkin' Donuts and Baskin-Robbins restaurants nationwide.

ENGLEWOOD CLIFFS, N.J. — Unilever has donated nearly $850,000 and three million pounds of Unilever brand products to Feeding America, the nation's leading hunger-relief organization, in 2012.

The financial contribution comes from joint cause marketing programs and support from the Unilever United States Foundation.

Whole Foods and fighting poverty are not words normally associated with one another, but a unique initiative underway with a breakfast supplier has the potential to do exactly that.

FORT WORTH, Texas — Global work wear brand Dickies has signed a new licensing agreement with R & S Sales Company, a leading developer and marketer of slippers and flip-flops in the U.S.

SAN FRANCISCO — Office Depot, FedEx Office and Go Daddy are anxious to tap into the small office and home office businesses market, which has been enjoying rapid growth and change. To that end, the three have formed a partnership with Planet Soho, a provider of user-friendly online management tools and services for the SOHO market.

WAYZATA, Minn. — Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.

Truvia has joined forces with Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, to distribute and market Truvia sweetener in Mexico. Truvia, which recently branched into Canada, will now have a presence throughout North America in 2013, although it could face an uphill battle in Mexico where artificial sweeteners have yet to catch on with consumers.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.