Co-Marketing

Walmart shoppers who read Harlequin novels and who also have a fondness for bull riders are in for a treat.

Target already has famous TV chef GIada De Laurentis selling her products on its shelves, but the retailer is teaming up with another celebrity foodie for a new product line.

The company said it is launching a Mario Batali coffee range. Caffé Italiano, a collection of Italian-style coffees, will sell at select Target stores nationwide and online at www.target.com. The coffee is a product of a unique collaboration between Batali and Todd Carmichael, founder and CEO of La Colombe, world-renowned specialty coffee roaster.

Solid Gold pet food is partnering with Petco to donate an estimated $500,000 of premium pet food to selected pet charities nationwide.

The program kicked off earlier this month at more than 1,300 Petco locations across the U.S. finalize the placement of Solid Gold's new package design.

Unilever is trying to grow sales of men’s skin care products by targeting fathers with innovative workshops at Sam’s Club.

Dove Men+Care and Family First's national nonprofit fatherhood program, All Pro Dad, will present All Pro Dad in-Club interactive workshops at 60 Sam's Clubs in the Top 30 markets across the country on Jan. 17.

Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.

The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.

After a successful collaboration with the NFL last year, Bloomingdale's is turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game.

Bloomingdale's will set up 16 basketball-inspired pop-up shops at its stores across the country and on bloomingdales.com/nba. The store will offer fans retro-era jerseys, vintage graphic T-shirts, accessories from brands like Mitchell & Ness, Sportique, #BEENTRILL#, and Stance, and a special bomber jackets designed by Mark McNairy.

Canton, Mass. – Dunkin' Donuts has signed the largest development agreement in the company's history with the goal of expanding Dunkin' Donuts in China. The retailer plans to open more than 1,400 new stores across China in the next 20 years.

Target shoppers looking for the next big thing in fashion are in for a splash of color and bold prints from the retailer’s next design partner.

Target has announced it is collaborating with American resort wear brand Lilly Pulitzer on a limited-edition collection featuring 15 exclusive prints, which are original works of art.