Co-Marketing

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

New York -- Elad Group, developer of condominium complex 22 Central Park South, has partnered with Bergdorf Goodman to produce a model residence decorated with accessories and art from the store's Decorative Home floor. The partnership also offers buyers the opportunity to be a part of an exclusive personal shopping and consulting program.

Dr Pepper Snapple Group has entered into a three-year sponsorship agreement with the San Francisco Giants that will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

Canton, Mass. - Dunkin' Donuts has signed a multi-unit store development agreement with new franchisees Wendover Donuts LLC to develop five restaurants in North and South Greensboro, North Carolina. The locations will incorporate traditional and combination unit development with sister brand, Baskin-Robbins, with the first store planned to open in 2015.

Plano, Texas – J.C. Penney has filed an appeal of a June 16 ruling by the New York State Supreme Court that it "tortuously" interfered with Macy’s 2006 contract with Martha Stewart Living Omnimedia when Penney entered into its own contract with Martha Stewart in 2011. In the ruling, Justice Jeffrey K. Oing said Macy’s failed to prove that it is entitled to punitive damages.

Triscuit and Martha Stewart have entered into an exclusive partnership with the launch of the Triscuit Summer Snackoff, a series of four recipe challenges.  

Every other week, from now until Aug. 24, Stewart will debut a new recipe featuring a different seasonal ingredient on www.triscuitsummersnackoff.com, encouraging fans to develop and submit their own Triscuit creations using Martha Stewart's seasonally inspired selection.

If a shopper has ever wanted 10 yards of Nerds candy, a new product from Duck Tape has it covered. The two brands have teamed up to create a new tape that features the crunchy candy.

The 10-yard roll of tape is aimed at consumers interested in crafts, or personalizing notebooks and accessories.

Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

“I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And Pedigree has helped me deliver on both those promises,” Lambert said at the event, where she and several community members and Pedigree employees cleaned the shelter and erected agility courses.

New York - A series of new concept Juicy Couture stores will be opened in the U.S. and Canada beginning in 2015. The new stores will be in key, high traffic locations such as New York City, Los Angeles and Vancouver, and will replace existing Juicy Couture stores in the U.S.

New York – Soupman Inc., parent company of specialty restaurant chain The Original Soupman, is partnering with the Atlanta Franchise Group, a franchise development company brought on to grow The Original Soupman's franchise presence across the country.