Co-Marketing

Overland Park, Kan. -- A new chapter in the ongoing saga of RadioShack started on Friday with Sprint launching retail operations in 1,435 RadioShack stores.
 

Specialty retailer Cost Plus World Market and digital retailer Shutterfly are teaming up for an omnichannel Mother’s Day promotion any mom would love.

Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.

Aliso Viejo, Calif. -- Johnny Rockets recently signed the largest development deal in the brand's history, with a plan to open 100 restaurants in China, with the first scheduled to open in 2016.

Dick's Sporting Goods and Golf Galaxy are teaming up to support an organization that promotes youth participating in golf.

The retailers said they will be giving as much as $1 million to the First Tee, an organization focused on positive youth development through the game of golf.

A plan to co-brand RadioShack stores with the Sprint logo will apparently save the chain from extinction, according to the Wall Street Journal.  

REI is looking to increase sales to its stores by joining the National Park Service on a campaign to lure more visitors to America's national parks.

In its role as "Official Outdoor Retailer" of the National Park Centennial celebration, the co-op aims to inspire, guide and outfit people with a passion to explore these national treasures more deeply.

Belk’s efforts on community involvement received a boost in 2015, as the company reported that it donated more than $21.5 million to local communities last year.

Of the total amount, Belk corporate dollars funded $6.1 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening, the company said. The remainder of the funding includes associate, vendor and customer dollars raised in Belk-led charitable events, including the Belk Charity Sale.