Starbucks in agreement with ICA Sweden to open stores in Sweden

New York -- ICA Sweden has signed a licensing agreement with Starbucks Coffee Company to open Starbucks retail stores in the grocery store channel in Sweden. The cafés will be operated by ICA according to the Starbucks licensing concept and under the Starbucks brand.



Initially, the plan is to open three Starbucks retail stores during 2015. These will then be evaluated before a decision is made on the possible establishment of more cafés.



“We are very pleased with our partnership with Starbucks. Just like ICA, Starbucks has a strong brand and a clear focus on quality and ethics and shares the vision of satisfied customers. This is a good example of how we can increase customer benefit and highlight our stores as destinations,” says Anders Svensson, deputy CEO of ICA Gruppen and CEO of ICA Sweden.