Co-Marketing

Whole Foods has a tendency to zig when other retailers zag and it is doing just that with a new line PBS Kids branded toys this holiday season.

No bright shiny plastic toys will be found on Whole Foods shelves. Instead, the natural grocer struck a deal with PBS Kids to offer a line of educational and sustainable wooden toys and plush products for kids ages six months to three years. Each item in the PBS Kids line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials, according to the companies.

Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.” 

The coat drive, which kicks off on Saturday, November 1, 2014, will benefit K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world. 

Blue Nile, the original online jeweler, has added a couple of gems to its roster with Sloane Street and Lisa Jenks joining the ranks of the Blue Nile Designer Collective.

New York -- Real estate firm RKF announced that it has arranged a 5,900-sq.-ft. lease for Boardriders in Manhattan’s Meatpacking District. Located on the south block between Ninth Avenue and Washington Street at 408 West 14th Street, this will become the Quiksilver concept store’s first Manhattan location.  

By Bruce Leonard and John Cumbelich  

Designer Cynthia Rowley and Staples today announced an exclusive work and home office collection that incorporates bold and artistic designs into everyday work and home spaces.   Cynthia Rowley Collection featuring visionary designs combined with new product finishes and treatments not typically seen in office accessories will debut at Staples stores nationwide beginning mid-Novermber.  

Food Lion partnered with its customers and Feeding America to help provide 1.5 million meals to families in need.  

Thanks to a program that began on September 17, each time a customer purchased the specially-marked apples Food Lion helped provide five meals to local food banks.

More than 362,000 votes were cast online in an innovative approach Walmart used to determine how $3.7 million in donations would be allocated among food banks nationwide.

Hasbro has signed a global licensing agreement with Pez International to develop a My Little Pony-branded line of Pez dispensers, Pez dextrose fizzy candy and fizzy rolls.

Hasbro will begin rolling out the new line beginning in early 2015 in Germany, France and Austria followed by additional markets worldwide. The new dispensers and candy will be on display at Hasbro Booth #D020 at Brand Licensing Europe in Olympia, London, October 7-9.

Milford, Conn. – Subway Restaurants is partnering with Diet Coke in a new omnichannel promotion with a grand prize of meeting pop singer Taylor Swift in person. The #MeetTaylor contest, which runs Oct. 1 – Nov. 15, includes restaurant, social, online, TV and radio promotions.

Limited-edition Diet Coke cups will feature Swift’s likeness and also will carry specially-marked codes for a chance to win, daily in October, a meet and greet opportunity with Taylor Swift on her 2015 concert tour.