Co-Marketing

Video game retailer GameStop is lending its support to Ronald McDonald Houses by donating 180 free PlayStations.

The retailer, in conjunction with Sony Computer Entertainment America, says it plans to donate a PlayStation 4 gaming bundle to all Ronald McDonald Houses in the United States.

Another high-end designer is making a limited edition pit stop at a mass market retailer. This time it's Kohl's, which plans to offer a line from Thakoon Panichgul this fall.

The designer will work on the seventh installment of the retailer’s DesigNation limited-edition collection. Thakoon is a fashion industry favorite and he visited London to inspire the capsule of misses apparel that will be available exclusively at Kohl’s and Kohls.com beginning fall 2015.

Salt Lake City – Break out the hairspray and acid-washed jeans, Overstock.com is launching a new omnichannel promotion with none other than Bret Michaels, frontman of legendary hair-metal headbangers Poison. The Overstock.com Mother's Day Spa Getaway with Bret Michaels sweepstakes provides an all-expenses-paid hotel and spa trip to Phoenix, where the winner and a guest will have dinner with Michaels.

Moms who liked rocking out to Poison in the 1980s will love Overstock.com’s new promotion.

The retailer will be hosting a new Mother’s Day sweepstakes in which one lucky winner and one guest will receive an all-expenses-paid trip to Phoenix, Ariz. to enjoy three days and two nights at a luxurious hotel and spa. There, they will be treated to a spa pampering package before a car whisks them off to join Poison singer Bret Michaels at his home for dinner. Overstock.com and Michaels created the sweepstakes to say thanks to all mothers and honor them on their special day.

Sports retailer Adidas is trying to strengthen its “green” credentials with a promise to use plastic waste from the oceans in some of its products.

The company said it is partnering Parley for the Oceans to develop fabric made from recycled ocean waste for use in its clothing, and potentially shoe uppers, from next year.

Ikea is taking its multi-year partnership with American Forests to a whole new level with the introduction of an educational video for children.

The Swedish retailer and the forestry group have teamed up to produce a video to be shown in designated kids’ areas at Ikea stores. The video will explain how forests and trees benefit all life on the planet, including wildlife, and how trees help to slow or mediate climate change.

Retailers who rely on a steady stream of new products from suppliers to drive sales will find a new source of digital inspiration in a product development deal between Mattel and the online collaboration community known as Quirky.

Target is flexing its marketing muscles with the introduction of a 39-minute workout regimen at Lifetime Fitness clubs to shape up sales of its proprietary C9 Champion activewear brand.