Ace Hardware expands OPI paint collection

Ace Hardware is looking to lure more female shoppers into the largely male domain of the hardware store with its latest partnership with OPI.

Following the retailer/s launch last year of an inaugural paint palette from OPI, the hardware cooperative is adding even more colors, including colors from the new Hawaii Collection by OPI.

"The inaugural OPI Color Palette by Clark+Kensington was the first-ever collaboration of its kind, and we are ecstatic to bring Ace's expertise in paint and OPI's expertise in color together once again," said Dana Larsen, Director at Ace Hardware. "This year's palette will deliver even more fashion-forward hues to inspire women to express their personal style through color."

Curated into three distinctive collections -- The Natural, The Creative Genius and The Adventurista -- the 2015 OPI Color Palette by Clark+Kensington includes iconic OPI colors such as OPI's Bubble Bath and Lincoln Park After Dark, along with colors from OPI's new Hawaii Collection, to provide fashionistas with even more of their favorite colors for their homes. The 2015 OPI Color Palette by Clark+Kensington boasts a total of 20 OPI shades and 15 coordinating Clark+Kensington colors to provide homeowners with additional inspiration in bringing color into their home.The OPI Color Palette by Clark+Kensington is available this month in more than 3,200 Ace Hardware stores nationwide.

"We are beyond thrilled to continue our exclusive partnership with Ace," said Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. "Based on the excitement around the inaugural OPI Color Palette by Clark+Kensington, we're excited to offer women even more of their favorite shades in this year's palette -- including colors from our new tropically-inspired Hawaii Collection!"

The inaugural OPI Color Palette by Clark+Kensington debuted in June 2014 with three collections -- The Artist, The Wild Heart and The Romantic -- comprised of six iconic OPI shades and five coordinating Clark+Kensington colors in each. The entire OPI Color Palette by Clark+Kensington is available exclusively at The Paint Studio at Ace.

With nearly 4,800 hardware stores locally owned and operated across the globe, Ace is the largest retailer-owned hardware cooperative in the world.