Co-Marketing

Fast growing Internet retailer Wayfair is debuting its latest innovative marketing campaign by way of a song.

The company has partnered with country singer-songwriter Ashley Monroe and premiered her new song, Bombshell, on Wayfair.com, as well as the makeover of the singer's writer's room.

Wayfair teamed up with both Monroe and interior designer, Brad Ramsey, on the redesign of her Nashville-based writer’s room—an inspiring and creative space featuring a variety of Wayfair products.

Ann Arbor, Mich. – A no-hitter is an exciting event for baseball fans. For digitally connected baseball fans who also love pizza, no-hitters just got more exciting.

Domino’s Pizza and Major League Baseball (MLB) are extending an omnichannel partnership that provides free pizzas to the first 20,000 registered MLB.com users who visit a dedicated MLB.com/dominos page and log in. The offer is redeemable for carryout pizzas only and available for five consecutive days or until 20,000 codes are given away.

Customers have responded so well to New York & Company’s collaboration with Eva Mendes that the retailer has extended its deal with the Cuban-American actress.

Launches in 2013, the Eva Mendes Collection features five seasonal assortments and 11 unique deliveries a year, which feature apparel and accessories.

Spartanburg, S.C. – Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.” The Denny’s Instagram channel will be posting a series of exclusive clips for followers throughout the partnership.

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour. 

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.

Irving, Texas – The Michaels Companies Inc. is teaming up with The Gymboree Corp, on a summer Instagram promotion. Customers who share on Instagram how their family is crafting in style using the hashtag #CraftingInStyleSweeps and follow both Michales and Gymboree on Instagram will be entered to win a $100 gift card to both retailers.

Three winners will be chosen at random each week.