Co-Marketing

Fans of Cinderella will have a chance to write their own happily-ever-after with a new digital marketing campaign from Zales Jewelers.

As part of Zales’ promotion of Disney’s new “Cinderella” movie (out this month), Zales is inviting Cinderella fans to upload a photo with their prince charming to its website (www.zales.com/Cinderella) or on Instagram using the hashtag #ZalesCinderellaPromo. Through a sweepstakes drawing, a grand prize winner will be selected to receive a $10,000 Zales gift card. A first runner up will receive a $1,000 Zales gift card.

Michaels is hoping to turn wanna-be crafters into bonafide artists with its new digital education partnership.

The arts and crafts retailer has joined with craft instruction website Creativebug to offer online arts and crafts classes taught by top instructors and industry experts through an exclusive partnership with Michaels.

Best Buy is partnering with Sprint on an exclusive unlimited data mobile plan that aims to shake up the wireless world.

The retailer is introducing the "Best Buy One Plan," which starts at $75 per month with a leased Android device.

New York – A state appeals court in New York has revived two claims Macy’s Inc. made against J.C. Penney Co. Inc. in a long-running dispute between the two department store chains about who has the right to sell Martha Stewart Living home products.   

 According to Reuters, in a unanimous decision, judges in the Manhattan Appellate Division ruled that Penney breached confidentiality provisions of Macy’s contract with Martha Stewart Living Omnimedia and Penney’s actions amounted to unfair competition.

The 2,200 store Bridgestone Retail Operations group is refining its approach to a key supplier relationship with a new deal involving Shell Lubricants Americas.

Beginning Jan. 1, 2016, Bridgestone Retail Operations (BSRO) said Shell would serve as its supplier of choice for automotive lubricants at the company’s more than 2,200 U.S. tire and automotive service centers.

Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with a new franchise group, Donut World, LLC, to develop two Dunkin' Donuts restaurants and one combination restaurant with its sister brand Baskin-Robbins, in Columbia and Jefferson City, Missouri. The group's first restaurant is planned to open in Columbia this summer and the remainder will open in 2017.

Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.

Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February. 

The sweet smell of barbeque will be in the air of central Florida later this month when Sam’s Club kicks of its fifth annual National BBQ Tour with prizes totaling $500,000 and participation from 700 teams.

Free stuff and flexible employment opportunities for athletes are key elements of Dick’s Sporting Goods first ever partnership with the U.S. Olympic Committee.

The 2016 Summer Games will be held in Brazil in 2016 and to help athletes prepare Dick’s said it would offer jobs and equipment donations at U.S. Olympic training centers.