World to get glimpse of Canadian cool at summer Olympics

The contingent of athletes representing Canada at this summer’s Olympic games in Brazil will be feeling strong and confident during the opening ceremonies thanks to a new design deal announced by Hudson’s Bay Company.



Hudson's Bay, Canada's iconic retailer, announced that Dean and Dan Caten, Dsquared2 will design the outfit for Team Canada for the Opening Ceremonies at the upcoming 2016 Olympic and Paralympic Games in Rio.



"The Opening Ceremony represents a moment of tremendous national pride for our athletes," said Liz Rodbell, president, Hudson's Bay. "We want them to feel strong and confident as they march into the stadium and we are excited that the Dsquared2-designed look will give them that extra boost of Canadian cool."



The Dsquared2 designed Opening Ceremony look, along with the full Team Canada collection will be unveiled in April 2016.



"We are constantly inspired by Canada, so it is an honour to partner with Hudson's Bay in dressing Team Canada. The Opening Ceremony look is made with our passion for our birth country mixed with the energetic spirit of Dsquared2," says Dan and Dean Caten.



HBC operates 90 full-line locations, two outlet stores and thebay.com.